Comprehensive analysis of cross-border e-commerce rebate shopping guide model

The rebate shopping guide model of cross-border e-commerce is a novel form of e-commerce that aims to attract consumers by sharing sales results. Typical representatives of this model include 55 Haitao, Haimao.com, Mitao, etc. By connecting with overseas B2C e-commerce and C2C purchasing agents, these platforms provide a rich selection of products and provide feedback to consumers to enhance the purchasing experience.

Overview of the rebate shopping guide model

The rebate shopping guide model is divided into two main parts: traffic drainage and commodity trading. The traffic diversion part attracts user traffic by providing shopping guide information, product price comparison information and overseas shopping community interaction; while the product trading part allows consumers to place orders directly with overseas e-commerce or purchasing agents through website links. For example, 55 Haitao provides overseas shopping services to domestic users. Its rebate merchants are mainly concentrated in the United States, Britain, Germany and other countries, such as Amazon and eBay. The rebate ratio usually ranges from 2% to 10%. This model cooperates with overseas e-commerce platforms to obtain 5% to 15% rebates and return part of the rebates to consumers, thereby increasing the appeal of shopping.

Advantages and disadvantages of rebate shopping guides

Advantages

1. Information flow integration: This model is lighter, easier to conduct business, and can attract a large number of cross-border online shopping users in a short period of time.
2. Improve user experience: Provide matching solutions, product suggestions, etc., thereby improving consumers’ shopping experience while reducing the probability of returns and exchanges and merchants’ sales costs.

Disadvantages

1. Fierce competition: Due to the low technical threshold and many competitors in the market, there is a lack of significant competitive advantage.
2. Weak supply chain control: The ability to control the cross-border supply chain is not strong, which may lead to untimely updates of product inventory and price information, thus affecting consumer experience.

The evolution of social shopping guides

In recent years, the social shopping guide model has gradually emerged. Many emerging platforms, such as Xiaohongshu and Haitao Shenqi, use social media and Internet celebrity effects to attract users. Among them, Xiaohongshu relies on the community to gather a large number of overseas shopping users and enhances consumption stickiness and conversion rate through user-generated content (UGC). In particular, 90% of its users are women, and 95% of the user-generated shopping notes have greatly increased the order conversion rate.

The social shopping guide platform not only provides shopping guide information, but also strengthens the connection between brands and consumers by cooperating with merchants, pushing coupons, and sharing user experiences. Strategies and recommendations from shopping guide communities have become an important way for consumers to obtain information before purchasing.

Conclusion

The cross-border e-commerce rebate shopping guide model combines B2C and C2C business models to provide consumers with diversified shopping options and affordable rebates, while also providing merchants with opportunities to optimize marketing strategies. With the rise of social shopping guides, this model is expected to continue to evolve and promote the development of cross-border e-commerce.