Comprehensive analysis of online advertising forms: types, characteristics and applications

Online advertising is one of the core components of Internet marketing. It has various forms and has the characteristics of flexible delivery, which allows companies to effectively convey brand information. The following are the main forms of online advertising and their characteristics:

1. Banner

Banner ads are the earliest form of online advertising. They are image files made in GIF, JPG and other formats and are usually positioned on web pages. The ad format can be static or dynamic and comes in many types, such as banners, buttons, and vertical ads. As technology develops, so does its interactivity and expressiveness.

2. Text-link advertising (Text-link)

The design of the text link advertisement is simple, using a row of text as the advertisement, and the user can enter the relevant page after clicking it. This form achieves effective soft publicity at a relatively low cost by minimizing interference to users.

3. Interstitial AD

Interstitial ads are usually forced to insert an advertising page when the user logs into a web page, similar to TV advertisements. This ad format comes in a variety of sizes, with interactivity ranging from static to dynamic. Its biggest feature is forced viewing. Viewers can choose not to see ads by closing the window, but its existence is obvious.

4. Rich Media Advertising (Rich Media)

Rich media ads integrate video, audio, and animated images, and users do not need to download any plug-ins to play them. This form of advertising has good interactivity and creative space, and can present richer brand content. In addition, rich media ads usually have higher browsing rates, click-through rates, and conversion rates, and are an indispensable form of online marketing.

5. Email advertising

E-mail advertising, with its highly targeted and low-cost features, can send advertising content directly to specific users, moving in the direction of personalized marketing. Compared with other forms of advertising, email advertising has unique advantages in information delivery.

6. Contests and promotional advertising

This form of advertising refers to a competition or promotion organized jointly by the advertiser and the website. It not only attracts public participation, but also provides a variety of sponsorship forms, giving advertisers more choices outside of traditional online advertising.

7. Native Advertising

Soft advertising is naturally integrated with web content, making it appear more “hidden” on the surface. Compared with traditional advertising, soft advertising has no clear boundaries on the web page, thereby enhancing user acceptance.

8. Other types of advertising

In addition to the above advertising forms, there are also classified ads, video ads, giant web ads and other types. These forms adapt to different market needs and further enrich the expressive power of online advertising.

In the context of the digital wave that continues to promote market changes, understanding various online advertising forms and their applications is of great significance for companies to optimize their marketing strategies.