Detailed explanation of overseas exhibition plan and precautions

1. Foreword

The preface usually covers the basic overview of the exhibition being participated in, the analysis of the target market, and the main purpose or expected results of the company’s participation in the exhibition.

2. Exhibition time, location and staffing

The time and place of the company’s exhibition determines the time and place of the exhibition. When formulating an exhibition plan, it is necessary to plan the role allocation of the exhibition team members in detail, including but not limited to the general person in charge, trainers, instructors, and on-site staff such as receptionists, translators, consultants, etc., and exhibition disciplines should be established to ensure The team performs consistently.

3. Exhibition background analysis

Research on the exhibition background can be carried out from the following dimensions:

• Professionality: Evaluate the professionalism, authority, brand influence and international level of the exhibition. Obtain data on the scale of previous exhibitions, the number of exhibitors, the number of Chinese exhibitors, and the number of international visitors through the official website.
• Exhibitor composition: Identify the main players and direct competitors, and adjust your exhibition strategy based on their exhibition theme, scale, content and purpose.
• Media Coverage: Examine the exhibition’s cooperative media resources and explore the possibility of using new media platforms to enhance the visibility of your company and products.

4. Purpose of Exhibition

The main goals of participating in an exhibition usually involve brand promotion, finding cooperation opportunities, expanding customer base, and in-depth understanding of market information and policy trends. During this process, emphasis should be placed on analyzing the fit between the product and the exhibition to promote market promotion and lay the foundation for future channel development.

5. Preparatory work before the exhibition

This step covers the preparation of exhibition-related materials, the design and manufacturing of exhibits, and the detailed arrangements for logistics and transportation.

6. Exhibition budget

Budget preparation should cover advertising costs, human resource expenditures, booth rental and exhibit shipping costs, etc., and strive to be as accurate as possible.

7. Understand the exhibition organizer and service information

Choosing the right exhibition is the first step to successfully participate in the exhibition. It is recommended that new exhibitors give priority to exhibitions with higher visibility in the industry in order to maximize return on investment. European exhibition organizers usually have a long history and rich experience, and can provide exhibitors with a full range of service support. In addition, attention should also be paid to the post-exhibition tracking and feedback mechanism, which is crucial to maintaining long-term cooperative relationships.

8. Make decisions based on the foreign trade environment

When selecting international exhibitions, the exhibition direction can be adjusted according to the national foreign trade development strategy. For example, markets supported by the “One Belt, One Road” initiative may enjoy specific preferential policies. Faced with changes in the current international trade situation, a timely shift to emerging markets may bring new growth opportunities to companies.

Conclusion

Exhibiting abroad is not only a complex business activity, but also one of the important ways to open up overseas markets. With careful planning and adequate preparation, companies can effectively use this platform to showcase themselves and achieve their set goals.