A summary of essential data analysis tools for cross-border e-commerce and social media

With the rapid development of the Internet, more and more people are involved in the cross-border e-commerce industry. However, despite the continuous improvement of the development of sales platforms, cross-border merchants still face many challenges in the operation process. Therefore, it is particularly important to use a variety of data analysis tools to obtain valuable data and information. This article will introduce some practical tools in cross-border e-commerce and social media data analysis for sellers’ reference and use.

1. SurTime Toolbox

SurTime Toolbox is a keyword expansion tool that fully supports all websites. It can obtain keyword popularity and count word frequency. It is the only tool that supports one-click filtering and reorganization of keywords, making it easy to quickly copy accurate Search Terms that comply with Amazon regulations. In addition, SurTime also has the function of collecting store data, which is more cost-effective.

2. YouTube data analysis tool

YouTube’s built-in analytics tools accurately measure video performance, including how viewers find the content, how long they watch it, and how engaged they are. Key sections include revenue reports, watch time reports, and interaction reports. Users can access these data in CREATOR STUDIO by logging in to their YouTube account to instantly understand the effectiveness of video marketing.

3. JungleScout

JungleScout is divided into WEB plug-in version and browser plug-in version, which are mainly used to track the sales data of Amazon products. The WEB version provides a powerful product database to facilitate sellers to understand the market performance of products and the dynamics of competitors. It is an indispensable sales and product development tool.

4. CamelCamelCamel

CamelCamelCamel is a tool focused on tracking historical prices of Amazon products. It can provide price information and sales rankings in different time ranges, helping sellers grasp market dynamics and adjust sales strategies in a timely manner.

5. AMZCaptain

AMZCaptain provides market research, keyword research and anti-competitive product analysis based on the SaaS model. It is a commonly used operating tool for Amazon merchants. It can effectively help merchants take advantage of fierce competition.

6. Templus (Tengshang)

Templus is a newer statistical analysis tool with automatic report export, order management and real-time monitoring functions. Through cross-account and cross-site data statistics, merchants can receive sales and after-sales information in real time to ensure smooth operations.

7. AmzTracker captures customers

AmzTracker is a comprehensive service software that can help merchants optimize product listings to increase product traffic and sales. It is an important aid to a well-run platform store.

8. Google Trends

Google Trends is an important tool for analyzing user search behavior and can show the search trends of global users. Through this tool, merchants can understand market trends and effectively plan product selection and marketing strategies.

9. Alexa and Terapeak

Alexa provides traffic data and comprehensive rankings of global websites, while Terapeak focuses on product sales data on the eBay platform. Both tools can be used for market research and competitive analysis, providing sellers with strong data support.

Conclusion

By using the above data analysis tools, cross-border e-commerce sellers can effectively conduct market research and data analysis, understand competitive dynamics, thereby optimize product selection and operation strategies, and achieve better sales performance. It is hoped that these tools can provide help and support to the majority of cross-border e-commerce colleagues.