Guide to Types and Selection of Reddit Paid Ads

Reddit is a large online forum in the United States, gathering more than 222 million monthly active users. The segmented nature of its community makes it an important marketing channel for cross-border sellers. Sellers can easily find their target audience, so paid advertising has become an important means of determining effectiveness. This article will provide a detailed introduction to Reddit’s paid advertising types and provide sellers with a selection guide in foreign trade website marketing.

1. Post advertising

Post advertising is a popular form of advertising on Reddit. It’s similar to a normal post, only with a “Promoted” tag above it. This type of advertisement supports sellers to add text or pictures, where the attractiveness of the title and picture is a key factor in the effectiveness of the advertisement. Sellers can choose to pay per impression or click for this ad, giving them greater control over their ad spend.

2. Video promotion

The form of video promotion is similar to post advertising, but its content is that the video automatically plays. Because video content is more engaging and easier to grab buyers’ attention, this type of advertising performs better.

3. Top acquisitions

Top Takeover is a form of broad advertising coverage that displays ads 24 hours a day on Reddit’s most trafficked pages, including the homepage and popular pages. Although the coverage of this form of advertising is wide, its accuracy is relatively low, so it is more suitable for large brands with sufficient budgets.

4. Category Acquisition

Compared with top-level acquisitions, category acquisitions have smaller coverage, but their advertising is more precise. Because category takeover places ads in the top communities of a specific category, the audience typically has a higher interest in the industry or product and therefore has a higher conversion rate. In addition, the price of category acquisition is relatively low, making it suitable for small and medium-sized sellers.

5. Trend Acquisition

Trend acquisition allows sellers’ ads to appear in Reddit’s trending section, where popular searches are collected, resulting in larger traffic.

6. Reddit Takeover

Reddit Takeover is a combination advertising form with the largest coverage. Ads are displayed on the user’s homepage and popular trends for 24 hours.

When choosing an advertising type, post advertising and category acquisition are more recommended choices for cross-border sellers. The final choice should be based on the seller’s budget. When you have enough budget, consider a wider range of advertising formats. In addition, many sellers will use Reddit as an auxiliary marketing platform and combine it with content marketing strategies to achieve the best promotion results.