In-depth understanding of Linio platform: Latin America’s largest B2C e-commerce platform

Linio is one of the largest B2C e-commerce platforms in Latin America. It was founded in 2012 and is headquartered in Mexico. Similar to Lazada in Southeast Asia, Linio is also invested by German incubator company Rocket Internet. The platform supports a variety of online and offline payment methods, and provides telephone customer service, free returns and fast shipping services. Linio currently has sites in 8 countries including Mexico, Argentina, Chile, Colombia, Ecuador, Venezuela, Panama and Peru, has more than 6 million social media fans, and won the title of “Most Innovative App” in 2018. In the same year, Linio was acquired by Falabella, the largest retailer in Latin America, with an investment of US$800 million.

Advantages of Linio platform

1. No monthly rent and platform fees: Merchants do not need to pay monthly rent or additional platform fees to join Linio.
2. Operation training service: The Linio team provides professional training to help sellers quickly become familiar with and operate the platform.
3. Multi-language customer service: The platform is equipped with English and Chinese customer service teams to ensure smooth communication between users of different languages.
4. Automatically upload products: Sellers can enjoy the automatic upload function of product information to improve work efficiency.
5. Shipping discounts: Linio provides shipping discounts to merchants to reduce logistics costs.

Linio entry conditions and procedures

Setting conditions

• Businesses applying for settlement must be enterprises, individuals cannot apply for settlement.

Setting-in process

1. Self-registration:

   • Fill in company information and contact information: include company name, legal person name, tax ID and Linio store name, and register the store’s product information (such as Top 5 selling brands and SKU quantity).

2. Fill in shipping information:

   • International sellers can only open stores in Chile, Peru, Colombia, Mexico, Argentina, Panama and Ecuador. They need to choose the appropriate transportation method (such as postal, express or comprehensive method) and fill in the domestic warehouse address.

3. Order processing and shipping time:

   • Sellers need to fill in the order processing time and delivery time based on the actual situation, and Linio will include this standard in the store opening assessment.

4. Payment method and invoice address:

   • Linio supports credit card collection and wire transfer, and sellers need to submit relevant information.

Linio platform has become an important player in the Latin American e-commerce market with its diversified services and strong market influence.