Comprehensive application strategy of Shopee packaging and hybrid model
The Shopee platform’s packaging service model provides sellers with a convenient logistics solution, especially suitable for sellers who do not have their own products. This model allows sellers to purchase goods from suppliers after generating an order, and then use the freight forwarder to package, paste the order, and send it to the Shopee warehouse, thus significantly saving the time and workload of packaging and shipping.
In the package mode, sellers can choose three processing methods. The first method is to ask the supplier whether the cover sheet can be placed on your behalf, which is applicable when all goods come from the same supplier. In the second type, the seller purchases the goods independently and repackages and veneers them. However, this method requires a second express delivery, which may significantly affect the delivery time, so it is not suitable for sellers who do not have their own supply of goods. The third option is to work with a forwarder that provides handling, packaging, sheet covering, and delivery services. Freight forwarders are usually located close to Shopee warehouses to reduce transportation time.
By cooperating with freight forwarders, sellers can not only shorten the transportation time of goods, but also reduce the risk of inventory backlog. Usually, the connection between sellers and freight forwarders needs to be carried out through the ERP system to achieve synchronized processing of order information. After using this system, sellers can enter the domestic express delivery number and synchronize the PDF file of the order to the freight forwarder through the ERP system, thus improving efficiency. In addition, some forwarders can provide additional warehousing space to help sellers speed up shipments during periods of high demand.
At the same time, Shopee’s hybrid model provides flexible business strategies for multi-brand dealers and agents. Sellers can focus on their own stable supply of goods and then collect best-selling products according to market demand to enhance market competitiveness and attract a wider customer base while reducing unit prices. This model allows sellers to gradually enrich their product lines through distribution in the early stage and establish a stable supply chain.
As sellers develop to a certain stage on the Shopee platform and have a stable customer base, they can consider purchasing goods in bulk, which can not only further reduce procurement costs, but also optimize transportation costs. The flexibility of the hybrid model determines that it has become the preferred strategy for sellers during the selection or transformation of their business model. It not only has the characteristics of the traditional distribution model, but also has the potential of vertical operations. After possessing certain financial strength, sellers can also build their own brands through OEM, design and processing, or build their own factories to conduct deeper vertical operations.
In short, Shopee’s packaging service and hybrid model provide sellers with diversified business strategies, which not only improves logistics efficiency, but also optimizes the market positioning of products, laying the foundation for sellers’ long-term development.