Alibaba International Station Live Broadcast Guide: Analysis of the entire process from daily life to event live broadcast
The difference and process between daily live broadcast and event live broadcast
Daily live broadcast
The daily live broadcast of Alibaba International Station is a function designed to help merchants attract traffic and activate existing traffic. This feature is still in the internal testing stage and is only open to merchants with experience in live broadcasting of major promotions. Merchants who have obtained daily live broadcast permission will have one live broadcast opportunity per week, and each live broadcast lasts between 15 minutes and 3 hours.
Create path
- Mobile version: Create an official live broadcast – select the live broadcast type – daily live broadcast
- Computer side: My Alibaba → Media Center → Live Broadcast Management → Create Formal Live Broadcast → Select Formal Live Broadcast Type → Daily Live Broadcast
Live event
Event live broadcast refers to the live broadcast carried out in various marketing activities held by Alibaba International Station, such as exhibitions, big promotions, etc. This type of live broadcast usually consists of the following steps:
Live broadcast preparation
Merchant must prepare materials required for live broadcast in advance, including but not limited to background boards, shooting equipment, audio equipment, etc. In addition, you also need to download the Alibaba seller live broadcast software and prepare live broadcast coupons, product catalogs, etc.
Check the live broadcast schedule
Once the registration is successful, the platform will arrange a live broadcast schedule for the merchant, with each live broadcast lasting approximately 4 hours. Importantly, if the live broadcast cannot be carried out on time for some reason, the merchant should not create a live broadcast preview.
Test live streaming
Before the official live broadcast, it is recommended to conduct a trial broadcast to ensure that all equipment and technology are in good condition. The pilot broadcast also requires the creation of a live broadcast preview and passing the review.
Create an official live broadcast preview
In order to ensure the live broadcast effect, it is recommended to create a live broadcast preview at least 2-3 days in advance and ensure that it passes the review.
Invite customers to watch the live broadcast
Merchants can invite potential customers to watch the live broadcast through multiple channels, such as through email marketing or social media promotion. At the same time, you can also use the tools provided by My Alibaba backend to obtain the live broadcast link or QR code.
Official live broadcast operations and interactions
During the official live broadcast, merchants should use the Alibaba Seller App to conduct live broadcasts, and can view real-time data and buyer interactions through the live broadcast console on the computer.
Live broadcast venue display and playback
After the event starts, merchants can find their own live broadcast in the event venue with “Online Trade Show” on the front desk of Alibaba International Station, and provide playback services.
Things to note when creating a live broadcast
- Ensure that the live broadcast preview is created within the specified time and select an appropriate live broadcast time period.
- Choose the correct live broadcast type and industry category to facilitate display at the corresponding live broadcast venue.
- The cover image must meet the size requirements and be designed with display effects in mind.
- Choose live broadcast products that comply with regulations and limit the quantity to a reasonable range.
- If the same merchant has multiple accounts, it is necessary to ensure that the live broadcast content between the accounts does not overlap.
Through the above steps, merchants can make better use of the live broadcast function provided by Alibaba International Station, which not only increases the exposure of their own products, but also enhances interaction with target customers, thereby promoting sales growth.