Detailed explanation of creativity in bundling top exhibitions on PC and APP of Alibaba International Station

PC terminal top exhibition creative binding

Classic Top Exhibition

The classic top display on the PC side is closest to natural search. In addition to the main product image, four additional product images can be displayed without creative review. After selecting the classic top exhibition, when adding main promotion products, you can only select products with an “excellent” promotion rating in the lower right corner of the product.

Video style

The PC-end video display style can dynamically display the advantages of the company and products. After selecting the main product to promote, you can add similar products recommended by the system or selected independently. When setting the slogan, it needs to be between 2-36 English characters; the image size of the video cover is pixels x 338 pixels, the video size is 16:9, and the video duration ranges from 20-45 seconds.

Child chain style

The binding of sub-chain styles aims to drive “categories” through “products”, and ultimately achieve the exposure of the entire store. After selecting the “sub-link style” link on the PC side, you need to add a creative name, select the main product, and correspondingly select the Wangpu product group content and set an appropriate video cover.

After the creative settings are completed, select the existing creative and click the “Confirm and Promote” button.

APP top display creative binding

Multi-product creative mode

Multi-product creative mode displays three products and customizes the undertaking page to increase more product exposure. After selecting this mode, you need to select 1 main product and 2 subsidiary products. The promotion score of the main product must be “excellent”, and the promotion score of the subsidiary product must be “excellent” or “good”.

Single product classic mode

Single product classic mode displays a single product and improves user decision-making with complete product information. Select the product with excellent information quality and click the “Next” button.

Sub-chain mode

The sub-chain model is displayed below the main product. After the creative idea is submitted, the review time is 3-5 working days. After the review is completed, click “Purchased Keywords” – “Select Corresponding Words” – “Immediately/Change Binding” – “Select Existing Creative” to enter the page for creative binding.

FAQs about Dingzhan product binding

• No products appeared after the merchant clicked the “Bind Now” button. It is recommended to delete the keywords and refresh the page.
• Need to bind non-premium products. It is recommended to check whether the keyword corresponds to the product category, whether the keyword appears completely in the product name, whether the keyword is a core word, and whether it appears in the keywords of the product release.

Top exhibition flash sale words

Top exhibition flash sale keywords refer to keywords for online self-service flash sales. Merchants should select the keywords they need to purchase in advance every month and collect them, purchase them at the beginning of the top exhibition bidding, and then bind products and select advertising styles for delivery.

Through the above steps, merchants can effectively use the top exhibition function on Alibaba International Station to increase product exposure and sales conversion rate.