Detailed explanation of AliExpress keyword optimization strategies and acquisition methods

On the AliExpress platform, keyword optimization is crucial. It can not only help sellers increase the exposure of their products, but also significantly increase the conversion rate. This article will introduce in detail the method of obtaining AliExpress keywords, the principles of word selection, and the optimization techniques of title keywords.

How to obtain keywords

1. Search word analysis

   • Through “Search Word Analysis” in the background data, select the “Hot Search Words” button to select keywords that are searched in large numbers by buyers and have low competition.
   • This method needs to focus on data within 30 days to ensure the stability of keywords, and should exclude soaring words and blue ocean words.

2. Through train system recommendation

   • The system suggested words provided by Express are worthy of reference, but care should be taken to filter out less relevant words.

3. Search for source words

   • Analyze search keywords brought by natural traffic, especially those with higher accuracy, and add them to product descriptions to effectively improve rankings.

4. Search drop-down box keywords

   • Log in to your AliExpress account and use the drop-down box prompts to obtain high-traffic keywords.

5. Keywords at the bottom of the product link page

   • Although this part is often overlooked, its long-tail words are of higher quality.

6. Hot Searches on the official website homepage

   • Here is a collection of the most popular search terms on the platform, which are worthy of reference by sellers.

7. Directory Keywords

   • Relevant keywords that automatically pop up in the search bar on the buyer’s page.

Title keyword optimization skills

1. Make full use of 140 characters

   • The title bar supports a maximum of 140 characters and should be filled as much as possible to increase the chance of being searched.

2. Avoid keyword stuffing

   • Do not reuse promotional words with the same or similar meaning in the title.

3. Capitalize the first letter of keywords

   • Make sure the first letter of each keyword is capitalized to comply with platform specifications.

4. Keywords are highly related to product attributes

   • Choose keywords that are closely related to product features to help increase conversion rates.

5. Prefix important keywords

   • The first 45 characters are the most critical and the most important keywords should be placed.

6. Control the frequency of keywords

   • Avoid excessive use of the same keyword to prevent weight loss.

Conclusion

Through the above methods, sellers can more effectively find and optimize keywords suitable for their products, thereby gaining higher exposure and sales on the AliExpress platform. It is worth noting that keyword optimization is an ongoing process that requires regular inspection and adjustment of strategies to adapt to market changes. In addition, it is also very important to comply with the platform rules. Any operation that violates the regulations may result in account penalties.