Detailed explanation of AliExpress’s deposit mechanism and DSR score: how to improve store reputation and service quality

As a well-known e-commerce platform, AliExpress has always been committed to providing a safe and reliable trading environment to protect the rights and interests of sellers and buyers. Among them, the margin mechanism and the DSR scoring system are two important components.

Interpretation of AliExpress’s margin mechanism

Sellers who register and conduct transactions on the AliExpress platform are usually required to pay a certain percentage of deposit. This deposit will not be deducted immediately, but will be frozen. Freezing the deposit means that the money still belongs to the seller, but in some cases, AliExpress can decide whether to deduct the deposit based on specific circumstances.

The role of margin

• Effect for sellers: The deposit serves as a kind of collateral, forcing sellers to comply with the rules and policies of the platform. If the seller violates the regulations, such as false advertising, delayed delivery or counterfeit goods, AliExpress has the right to deduct the corresponding deposit as a penalty. In addition, the margin mechanism also helps to establish the credibility of the seller. By following the rules, providing high-quality goods, and providing good customer service, sellers can maintain the integrity of their deposits, thereby increasing their reputation and trust on the platform.

• Effect for buyers: If buyers encounter problems or are dissatisfied during the transaction, they can file a complaint with AliExpress. If the complaint is recognized and the buyer has reasonable grounds, AliExpress can use the seller’s deposit to compensate to meet the buyer’s reasonable requirements.

Why is AliExpress’s margin mechanism important?

The reason why AliExpress’s margin mechanism is important is that it ensures the fairness and reliability of transactions. It not only protects the rights and interests of buyers, but also encourages sellers to abide by the rules and provide high-quality goods and services. Therefore, for sellers and buyers, understanding and complying with AliExpress’s margin regulations is a critical step in establishing a successful and trustworthy trading relationship.

AliExpress daily service points scoring mechanism

Opening a store is not an easy task. Sellers must not only be judged by the platform, but also care about user evaluations. Stores have service evaluations every day. AliExpress’s daily service evaluation system has an important impact on the development of stores.

How to view service scores

Sellers can click on the store’s business card to view it, or they can directly enter the name of the store in the search bar to clearly see the store’s score. AliExpress’s service scores will be updated on the third day of each month. A comprehensive analysis and level classification will be conducted based on the service scores of the previous month.

Service score composition

The seller’s total service score is a full score of 100 points, which is divided into six parts. These include the part where the seller refuses to sell or has not shipped the goods (accounting for 10%), the ratio of disputes caused by the buyer not receiving the goods (accounting for 15%), and the ratio of disputes caused by product quality problems (accounting for 15%) , as well as product description scores, service scores and logistics scores.

The importance of service scores

The AliExpress platform will classify the levels based on the average daily service points within the corresponding period. There are four levels in total. If the service score on that day is higher, the store’s related search rankings will be higher, thereby increasing exposure. Therefore, the daily service score is very important.

Detailed explanation of AliExpress DSR score

The AliExpress platform also has DSR ratings for sellers, namely “Detailed seller ratings”, which include three aspects: the correctness of the product description, the speed of customer service response, and the reasonableness of the delivery time of the goods.

DSR score update frequency

DSR score is divided into daily service points and monthly service points. Daily service points will be statistically updated within one day; monthly service points will be mainly judged based on quarter. These two ratings can more directly reflect the store’s operating conditions.

Methods to improve DSR score

• The price of the product must be reasonable;
• Fill in the attribute specifications and other descriptions according to the actual situation of the product, do not exaggerate;
• The goods must be physical, beautiful and meet the buyer’s aesthetic requirements;
• Reply to in-site messages in a timely manner and master communication skills;
• In terms of logistics, it is best to choose an online delivery model guaranteed by the platform.

AliExpress DSR score not only affects store conversions, but also affects product exposure and display, and is closely related to the operation of all aspects of the store. Therefore, merchants must pay attention to this aspect and strive to improve product quality and in-store service levels, so as to obtain good feedback scores.