Detailed explanation of AliExpress categories: from viewing the category list to analyzing the best-selling categories

As one of the world’s leading cross-border e-commerce platforms, AliExpress has an extremely rich and complete product classification system. This article aims to help sellers better understand and utilize AliExpress’s category system, from the specific methods of viewing the category list to the data analysis of hot-selling categories, to comprehensively analyze the category management skills of the AliExpress platform.

How to view the AliExpress category list

To view the AliExpress category list, you can first log in to the AliExpress Seller Center and click the “Publish Product” button to browse all product categories. In addition, sellers can also enter relevant product information in the AliExpress search bar to find applicable category names, details and rules. In addition, consulting AliExpress official documents is also an effective way to understand the details of the category list. If you encounter a situation where you cannot view it, you can try to consult AliExpress customer service.

Analysis of popular categories on AliExpress

1. 3C Digital

As the No. 1 best-selling category on AliExpress, it accounts for 29% of the platform’s sales. The main hot-selling products include mobile phone case films, charging equipment, smart wearable devices, etc. This category is characterized by high unit prices and huge profits, but there are also issues with delivery timeliness.

2. Clothing

Occupying 15% of AliExpress’s sales, annual sales are approximately 40 billion. Hot-selling items cover a variety of fashion items, such as sunglasses, watches, accessories, etc. The clothing and apparel category has a low entry threshold and is suitable for beginners, but it also faces the risk of infringement and low unit price.

3. Household items

Occupying 14% of sales volume, annual sales volume reaches 34 billion. Hot-selling products include office storage, bathroom supplies, and more. There are many categories of household products, making it easy to place orders quickly, but you need to pay attention to controlling logistics costs.

4. Automobile and motorcycle parts

Occupying 12% of the sales volume, the annual sales volume is approximately 29 billion. Hot-selling products such as automotive electronic accessories, driving recorders, etc. This category has large profit margins and relatively low competition, but launching products is time-consuming.

5. Home appliances

Occupying 10% of the sales volume, the annual sales volume is approximately 25 billion. Hot-selling items include humidifiers, air purifiers and other household appliances. The home appliance category also has the advantage of high customer unit price, but the product weight is relatively large, so the logistics weight needs to be confirmed in advance.

Conclusion

By having an in-depth understanding of the various categories and characteristics of the AliExpress platform, sellers can better position their products and adopt corresponding strategies to increase sales and competitiveness. Whether you choose a hot-selling category or a specific segment, you should make decisions based on thorough research to ensure the long-term healthy development of your business.

The above content is comprehensively compiled from relevant information on the AliExpress platform, aiming to provide sellers with practical operating guides. I hope this article can help fellow sellers make better use of AliExpress platform resources and achieve business goals.