Detailed explanation of AliExpress product rankings and logistics delivery prices
1. Factors affecting product ranking
1. Relevance of search terms and product description
When the search engine determines the needs of buyers, it will analyze the search terms and compare the browsing or clicking behavior of most people searching for this keyword to display the corresponding products. When a buyer enters a search keyword in AliExpress, the search engine will find relevant products among all products on the platform based on the user’s search keyword. The degree of relevance is mainly considered from the two main dimensions of product title description and product attributes.
2. Product type and keyword correlation
The number of product clicks after searching for the same search keyword determines the relevance of the category and search keyword. Choosing the correct product category has become an important factor affecting product search rankings. If you are not sure in which category the product should be placed, you can click on the product release portal in the background and search using keywords. The platform will provide several categories related to the keywords as a reference.
3. Product quality
Product quality includes price, sales, picture quality, sales conversion rate and other aspects. When sellers upload product pictures, the total number of main pictures and sub-pictures cannot be less than six or more than eight, and the products in the pictures must be clear and atmospheric. The sales conversion rate of a product is also very important. If other conditions are equal, the search ranking of products with higher recent sales will be higher.
4. Seller service level
The service level performed by the seller in previous transactions will be added or rewarded as the seller’s service level score. The specific service score is composed of user evaluation of the order, transaction dispute rate, refund rate, repeat purchase rate, online time and online response efficiency.
2. Logistics distribution price calculation and influencing factors
1. Calculation method of logistics distribution price
AliExpress’s logistics delivery price is mainly determined by factors such as the weight and size of the product, the destination country or region, and the logistics method. The larger the weight and size of the goods, the higher the logistics cost; different destination countries or regions, logistics prices will also be different; AliExpress provides a variety of logistics methods, such as surface mail, express delivery, express delivery, etc., different The logistics methods and prices are also different.
2. Display and changes of logistics distribution prices
AliExpress’s logistics delivery prices are usually provided by sellers or logistics companies and displayed on the product page. Logistics and distribution prices may change due to factors such as fluctuations in international currency exchange rates, increased seasonal demand, or adjustments to logistics company policies.
3. Search cheating types
In order to improve the overall shopping experience of customers, AliExpress classifies some behaviors that undermine the fairness of search rankings as search cheating. It mainly includes product titles, keyword abuse, repeated distribution of goods to deceive exposure, repeated opening of small accounts to gain exposure, random placement of “five black categories” products, random distribution of product release categories, ultra-low prices of products to deceive exposure, product prices and shipping costs Behaviors such as hanging upside down, advertising products, speculating on product sales, and speculating on sellers’ credit.
Through the above content, we understand that there are various factors that affect AliExpress product rankings, including the correlation between search terms and product descriptions, the correlation between product types and keywords, product quality, seller service level and other aspects. In addition, the calculation method of logistics distribution price and its influencing factors also need to be paid attention to. Avoiding search fraud, rationally planning product lines, improving store conversion rates, and increasing sales are issues that AliExpress merchants cannot ignore.