Detailed explanation of AliExpress product listing process and techniques

As a world-renowned cross-border e-commerce platform, AliExpress has attracted many merchants to settle in. In order to help new sellers better understand how to list products on AliExpress, this article will combine the content of multiple articles to analyze in detail the process and techniques of product listing.

1. Product launch process

1. Log in to your account and enter the seller center

• Click on the “My Products” tab and select “Upload New Product”.
• Click the Publish Product button to enter the product release page.

2. Category selection

• Select based on store category to ensure accurate information.
• Refer to other sellers and choose the category closest to your own products.

3. Fill in the basic attributes of the product

A. Fill in product attributes

• Contains system custom attributes and custom attributes to ensure complete information.
• Pay attention to accuracy and completeness when filling in, and avoid keyword stuffing.

B. Fill in the title

• The title must be concise and clear, including the product name, core vocabulary and attributes.
• Choose a concise and clear name that is easy for buyers to understand.

C. Product image settings

• Upload clear, high-quality multi-angle images [[1].
• Pictures should preferably be on a white background. Dimensional diagrams and scene diagrams can help customers make quick decisions.

D. Set different attributes

• For the same product, set different prices and inventory due to different colors.

4. Review stage

• After submission, the product will enter the review stage and you need to wait patiently.

2. Product listing skills

1. Comply with platform regulations

• Upload products that comply with the platform’s license to avoid unauthorized products.

2. Control the number of product uploads

• Upload up to 500 products per day.

3. Pay attention to the accuracy of product information

• Make sure the information is complete, without special characters, and avoid keyword stuffing.

4. Product list filling requirements

• Provide detailed and accurate product information, including name, brand, model, etc.
• Set a reasonable price strategy and refer to market research results.

5. Impact of modifying selling price

• Modifying the price may affect the product’s search ranking and views.
• Control the range and adjust the range between 1% and 5%.

6. Reasons why the product cannot be found after being put on the shelf

• New products need to be reviewed, and it takes time for the system to capture them.
• The product has been downgraded or invalid. Please check whether the category selection is accurate.

3. The role of marketing grouping

• Category grouping helps to set different discount levels and improve product conversion rate.
• Use data vertical and horizontal analysis to develop more targeted marketing strategies.

4. Custom sizes of clothing products

• When creating product information, choose the appropriate method based on whether sizes are standardized or not.
• Fill in product attributes in detail and accurately to enhance product exposure.

Through the above steps and techniques, new sellers can better master the process of listing products on AliExpress and improve their store’s exposure and conversion rate. I hope every seller can succeed on the AliExpress platform!