Key rules and best strategies that AliExpress sellers must know
As a global cross-border e-commerce platform, AliExpress has attracted many sellers to open stores here. In order to help sellers improve store performance more effectively, this article will integrate various aspects such as store coupons, visual standardization, through-train rules, platform development prospects, new store support period, seller level rules, wireless terminal conversion rate and popular product categories. key information.
1. Diversity and advantages of AliExpress store coupons
AliExpress sellers can increase conversion rates by setting up different forms of store coupons, including collection, targeted distribution, gold coin exchange, instant coupons, and popularity coupons. Coupons have the following main benefits: First, they promote consumption and attract buyers to place orders by giving away coupons; second, they increase the stickiness of old buyers and enhance repeat consumption; third, they attract traffic to stores and increase the exposure of products. When setting up coupons, sellers need to reasonably combine conditional and unconditional coupons, and control the validity time of the coupons to generally range from one week to one month.
2. Implementation of visual standardization
Visual standardization is crucial to improving the overall performance of the platform. Through unified specifications, sellers can create a clean and professional shopping environment, which in turn will improve the shopping experience for buyers. According to the requirements of the platform, the main image of the product should not contain too much distracting text. At the same time, following visual standardization can improve the search performance and ranking of the product.
3. The importance of through-train rules
Understanding AliExpress’s through-train rules is the key to a seller’s success. The seller’s products will be mainly displayed in the promotion position on the search results page, and the ranking is affected by the promotion score and bid. In addition, sellers need to pay attention to the deduction rules. Only valid clicks will deduct fees. By participating in product recommendation, sellers can better reach target customers.
4. The development prospects of AliExpress
AliExpress has many buyers in the global market, and the logical distribution of the platform is gradually expanding, especially in regions such as Russia and Brazil. At the same time, AliExpress has also launched worry-free logistics to ensure sellers’ transportation security and cost control. Guided by the brand line, AliExpress provides sellers with more support and resources to enhance their market competitiveness.
5. The importance of the new store support period
AliExpress provides new sellers with a three-month support period. During this period, sellers need to optimize product settings and marketing strategies. At the same time, a reasonable selection of product types, including low-priced hot-selling products, hot-selling discounted models and branded products, will greatly enhance the competitiveness of the store in the early stages of opening. Actively participating in various marketing activities on the platform is also an important way to increase sales.
6. Seller levels and their benefits
AliExpress evaluates sellers’ levels and divides them into different levels based on their business capabilities. High-level sellers can enjoy more marketing resources, early loan services, and priority customer service, which provides sellers with the opportunity to achieve greater sales results. Therefore, sellers need to pay attention to improving their operating capabilities in order to obtain more rights and interests.
7. Wireless terminal conversion rate optimization
On the wireless side, product display and purchasing experience are different, so sellers need to optimize the wireless product details page accordingly. The focus is on displaying the main image of the product, buyer reviews and product description to ensure that the information is concise and clear, thereby increasing the conversion rate.
8. Recommended popular product categories
For novice sellers, choosing the right product is an important factor in success. Categories such as fashion accessories, computer parts, home bathroom supplies and home appliances all have good market potential. Each of these products has unique features that appeal to different types of buyers.
Through the integration of the above information, AliExpress sellers can more comprehensively understand the platform rules and operating strategies, thereby seizing opportunities and achieving better performance in the fierce market competition.