Effective strategies and practical methods for affiliate marketing on AliExpress

Associated marketing is a sales strategy that advocates the comprehensive display of multiple related products, aiming to increase product sales through linkage between them. On the AliExpress platform, affiliate marketing is particularly important because it can not only increase the number of store views, but also significantly increase consumers’ purchase conversion rate and customer unit price.

Understand the concept of affiliate marketing

Associated marketing involves displaying matching, similar or branded products on the same page. In this way, merchants can attract customers to discover more related needs when browsing a single product. For example, when selling mobile phones, you can also recommend products such as mobile phone cases, mobile phone films, and mobile power supplies. These products are all highly relevant to buyers.

The main methods of affiliate marketing

1. Product matching:

   • Collocation association: Recommended products and main recommended products are used in the same scenario, such as the combination of power bank and charging cable.
   • Alternative associations: Recommended products can replace the main products, such as long skirts and short skirts.
   • Satisfy similar needs association: The product meets similar needs of consumers, such as a combination of baby bottles and diapers.

2. Set affiliate marketing positions:

   • You can place recommended products at the top of the product details page to attract consumers’ attention.
   • Alternative products can be added at the bottom of the page to retain customers who have no desire to buy and at the same time achieve sales conversion.

Strategies to enhance the effectiveness of affiliate marketing

In order to maximize the conversion rate, merchants should highlight the main products and set up preferential packages that meet customer needs. When optimizing product combinations, you can test different combinations multiple times based on data analysis to find the combination that best meets consumer needs.

The use of window recommendations

The AliExpress window recommendation function can significantly increase the exposure of products. Products displayed in the window will generally be ranked higher than non-window products, so it is very important to choose high-quality products for window recommendation. Merchants can prioritize products with high click-through rates, good conversion rates, and high reviews based on past sales data for promotion.

The setting process for window recommendations is as follows: enter the “Store Dynamic Center” in the seller’s backend, check the number of available window recommendations, and then perform the corresponding operations in “Product Management”.

Through precise affiliate marketing and effective window recommendations, AliExpress merchants can better attract traffic and increase the overall sales of the store.