AliExpress store Flash Deals event registration guide and detailed explanation

Activity Introduction

Flash Deals activity is an activity launched by the platform to help sellers create hot products, referred to as “FD”. This activity can not only be displayed on the PC and wireless terminals at the same time, but also help stores create hot products and attract more consumers Visitors have the opportunity to understand and experience the quality and service capabilities of the products.

Registration conditions

Store conditions

• The seller’s store must ensure that there are no integrity management issues or any behavior that harms the rights and interests of consumers, including but not limited to serious infringement of intellectual property rights for 2 times or more, single violations of sales bans and restrictions of 18 points or more, etc.
• In addition, the store’s positive rating in the past 90 days must exceed 95%.

Product conditions

• The price of registered products must meet the “Minimum Price Rules for Marketing Activities on the AliExpress Platform” and meet the discount requirements for specific categories.
• The sales volume of registered products must exceed 30 units in the 30 days before registration, and the DSR score (description, logistics) of the product must be higher than 4.5 points.
• Products must meet free shipping requirements. For Flash Deals, free shipping is required to countries including Russia, Ukraine, Belarus, Poland, the United States, Spain and France; while for Russian group purchases, free shipping is only required to Russia and Ukraine. and Belarus.
• In terms of delivery time, Flash Deals products need to be shipped within 5 days, while Russian group purchases are relaxed to 7 days.
• The lowest priced SKU of registered products must be at least 100 pieces.

Registration process and techniques

Process

Sellers can log in to the “Seller Center”, select the “Platform Activities” option under “Marketing Activities”, and then click the “Register Now” button to register for the event.

Tips

• When selecting products for registration, priority will be given to products with a score greater than or equal to 4.7 and good collection and purchase data.
• It is recommended to fill in the product inventory quantity between 50 and 200 pieces to avoid affecting the sell-out rate of the event and subsequent registration.
• It is not recommended to increase prices or discounts to avoid affecting consumer experience.
• For Russian group buying activities, you should choose products with high sales volume and high praise rates, especially those products with pictures and positive reviews from buyers in Russian-speaking areas. This will help increase the pass rate of the activity.
• It is not advisable to register frequently for the same product in the short term to keep the product fresh.

Review and Display

• All registered products will be reviewed from Monday to Thursday every week.
• The products that pass the review will be displayed on the Flash Deals channel and the Russian group buying channel for 48 hours or 5 days.

The above information is synthesized from two articles and is intended to provide sellers with detailed registration guidance and strategic suggestions.