Detailed explanation of AliExpress association templates and their marketing strategies

Associated templates are one of the important tools for AliExpress sellers to improve store conversion rates. Through reasonable related marketing, you can not only increase the exposure of your products, but also improve the overall sales performance of the store. This article will combine product classification and marketing techniques to introduce in detail how to effectively use associated templates to improve store performance.

The role of associated templates

The main function of the associated template is to recommend other products in the store to buyers through product links, allowing buyers to purchase multiple types of products in the store, thereby increasing the store’s sales rate or customer unit price. For best results, it is recommended to place the associated template at the top of the product details page to maximize exposure opportunities.

Why do affiliate marketing?

1. Product level: When buyers enter a product page through search, homepage, through-train, etc., they may not purchase it immediately. Through associated marketing, displaying relevant or complementary product information can increase buyers’ interest in continuing to browse, reduce bounce rates, and promote conversions.

2. Activity level: In addition to recommending products, affiliate marketing can also be used to convey store or platform promotional information, such as coupon activities. Many times, despite setting up coupons, customers are unaware of the existence of these offers due to a lack of effective promotional means. Therefore, using affiliate marketing to deliver this type of information can help increase event participation.

How to choose related products

Based on the sales of products in the store, products can be roughly divided into three categories: hot-selling models, ordinary models, and new models.

• Hot-sellers: These products have a high number of visits or sales and are suitable as a platform for testing new products. Newly uploaded products can be associated with hot-selling products and use the traffic brought by the latter for market testing.

• Ordinary model: Products that occasionally receive orders but have mediocre overall performance. These products can be associated with hot-selling products and use the popularity of the latter to drive sales of the former.

• New type: New products are usually not suitable for immediate large-scale affiliate marketing campaigns due to lack of basic traffic support. However, in certain circumstances, such as when a new product is somehow related to a hot-selling model, appropriate association is also feasible.

Association strategies between different types of products

1. Newly uploaded product information: Usually only associated with hot-selling products, especially in the early stages of a new product. The purpose is to use the traffic of hot-selling products to test whether the new product has market potential.

2. Hot-selling products: Almost any product is suitable to be associated with a hot-selling product because the hot-selling product itself has been market-proven and can attract a large number of potential customers.

3. Peripheral products: For stores with multiple sub-categories, hot-selling products should be associated with related but different categories of peripheral products, such as jewelry paired with other accessories, etc., to satisfy buyers’ one-time purchase needs. Qi needs.

4. Similar products: Stores in a single sub-category should associate hot-selling products with similar but slightly different styles to give customers more room for choice.

It can be seen from the above analysis that successful affiliate marketing needs to consider many factors, including but not limited to product characteristics, market demand, and customer shopping habits. The correct use of related templates can not only effectively increase store sales, but also enhance customer loyalty to the brand.