How to participate in Amazon Flash Sales and Seller Summit: Detailed Guide

Amazon’s flash sales and seller summits provide important business opportunities and learning platforms for sellers. This article will introduce in detail how to participate in these two activities, as well as the respective registration steps.

Registration steps for Amazon Flash Sale event

Amazon flash sales are activities in which sellers provide promotions for a limited number of products within a specific period of time. This activity usually appears on the Amazon Prime Day page and “Today’s Specials.” Interested buyers will have the opportunity to participate until the items are sold out. The following are the specific steps to participate in the flash sale activity:

1. Check Product Eligibility
   Sellers must have a Professional Seller account and have at least five seller feedback ratings in the past month, with a rating score of no less than 3.5. Participating products are required to meet Amazon’s sales history and ratings standards.

2. Log in to Amazon Seller Center
   If the product is eligible, the seller can log in to the Seller Center and select “Special Offers” in “Promotions”.

3. Create new promotion
   Select “Create a new promotion” to generate a flash sale.

4. Registration List Products
   Include selected products in flash sales.

5. Determine the deadline for the event
   After entering the relevant information, select the date range for the promotion. Note that flash sales cannot be set on specific dates and times.

6. Set price and quantity
   Enter the transaction price of the product, provide at least a 15% discount, and set the quantity of items relevant to the promotion.

7. Review and submit applications
   After making sure all information is accurate, submit your flash sale application. Typically, the approval process is quick and sellers will be notified one week before the event.

How to register for the Amazon Seller Summit

Amazon’s Seller Summit is an event specially designed for platform sellers to provide guidance on market trends and practices. The hosts of the summit usually include Amazon senior executives and industry experts, and sellers’ participation can enhance their market competitiveness. The registration steps are as follows:

1. Register in advance
   Sellers need to find the relevant page of the summit in the Amazon seller backend in advance, fill in their personal information and submit it. After submission, you need to wait for review and approval.

2. Limited places
   Since the number of places in the summit is limited, sellers should register as early as possible to ensure that they can participate. In addition, sellers can also register by sending email, letter or fax.

3. Acquire industry knowledge
   By participating in the summit, you can get the latest platform updates and market trends. Industry experts will also share practical experience to help sellers improve their sales.

4. Interactive communication
   Sellers can interact with other sellers at the summit to discover their own shortcomings and make targeted improvements to enhance their competitiveness.

By actively participating in Amazon’s flash sales activities and seller summits, sellers will be able to obtain valuable market information and practical guidance, improving their survivability and growth opportunities in fierce competition.