How to effectively use Amazon seed links to improve new product reviews

Amazon seed links are links to products that have been abandoned or are no longer in use, and usually still have a certain number of reviews on them. When a new product is launched, due to the lack of reviews, sellers can consider merging these seed links through variant merging to accumulate a basic number of reviews for the new product in a short period of time.

Amazon seed links are mainly divided into two categories: naturally occurring seed links and deliberately created seed links. Naturally generated seed links usually appear when products are updated or out of stock for a long time. Although these links are no longer used, they still contain many reviews. Therefore, sellers can reuse these links when new products are launched. Deliberately created seed links are some links that sellers actively create and add certain reviews to them so that they can be used when new products are launched. This strategy is usually suitable for products with higher value.

When using Amazon seed links, sellers need to pay attention to the following points: During the variant merging process, ensure the consistency of brands and categories between different links to ensure successful merging. In addition, the evaluation in the seed link should be consistent with the new product as much as possible, and the difference should not be too large. If the review content is inconsistent with the new product, it may lead to reports from competitors, which may lead to product variants being forcibly split, resulting in the loss of the newly obtained reviews.

By effectively using Amazon seed links, sellers can obtain important user reviews in the early stages of new product launches, thereby improving the market competitiveness and exposure of the products.