Amazon sellers’ strategic guide to dealing with out-of-stock test products

On the Amazon platform, sellers must conduct a payment test if they hope that the products they upload will achieve good sales. The sales potential of tested products is often significantly higher than that of untested products. However, once a product is out of stock, how should sellers respond?

Replenishment strategy after product is out of stock

1. Short-term replenishment (the estimated arrival time and the existing inventory out-of-stock time are within 7 days)

• Price reduction promotion: Increase product conversion rates and sell inventory quickly by reducing prices or providing coupons. At this stage, the compactness of the supply can convey to Amazon the message that the product is popular. After replenishing the inventory, Amazon will think that the seller’s inventory management is excellent, which may increase the exposure of the product. Ideally, daily sales, click-through rate (CTR), and conversion rate (CR) should be maintained at a medium level.

2. Long-term replenishment (the interval between the estimated arrival time and the current inventory out-of-stock time is more than 10 days)

• Price Strategy: While price increases may be inevitable in some cases, sellers need to carefully control the magnitude. Excessively high prices may lead to a sharp decline in CTR and CR, and product performance may drop significantly after restocking.

• Reduce advertising bids: It is especially necessary to adjust keywords with high ACOS and accurately negate big words to ensure that ads can be displayed to target customers more accurately. By reducing ad serving, exposure and clicks can be reduced, while more precise traffic can be obtained and conversion rates can be increased.

Link recovery strategy after replenishment

When the replenished products are successfully put into storage, sellers need to take corresponding measures to re-stimulate product links:

1. Off-site discount: When restocking, it is best to provide a certain amount of inventory in order to restore the product’s ranking in the small category.

2. Collect reviews and keywords: After replenishing the goods, try to initiate 5-10 orders to obtain reviews, especially for keyword optimization. If conditions permit, pictures and video content should be added to enhance page appeal.

3. Promote QA interaction: During out-of-stock periods, arrange Q&A sessions to respond to customer questions. After the product is restocked, maintain a daily set of QA updates.

4. Strengthen promotion: Use coupons and other promotional methods to increase the number of single purchases and conversion rates, and promote existing hot-selling products.

5. Increase advertising budget: Increase advertising bids through automatic and manual delivery, and increase budget appropriately.

6. Actively participate in platform activities: If you have the opportunity, you can participate in activities on platforms such as LDBD to increase your exposure.

When sellers face an emergency situation where test products are out of stock, they should adopt appropriate strategies in a timely manner to avoid unnecessary negative impacts on the Amazon store. I hope the above suggestions can provide useful reference for sellers.