What cross-border sellers need to know when opening a store on Amazon: Detailed explanation of the seven taboos

As one of the world’s largest online commerce platforms, Amazon has attracted countless sellers to open stores. However, while enjoying the convenience and opportunities brought by the platform, sellers also need to clearly understand and strictly abide by Amazon’s regulations to avoid problems such as account bans or product removal due to violation of the rules. Here are seven taboos that cross-border sellers must pay attention to when setting up a store on Amazon.

1. Commodity Anti-Counterfeiting and Intellectual Property Policy

Products sold on Amazon must be guaranteed to be authentic. Any counterfeit and shoddy products will be severely punished, including but not limited to account suspension or termination, and even inventory destruction. In addition, Amazon also prohibits the sale of any products that infringe on the intellectual property rights of others. Once there is a complaint about suspected piracy or infringement, the platform has the right to take action.

2. Product Review Policy

Sellers may not attempt to influence or exaggerate buyers’ ratings, feedback, and reviews, including manipulating features such as “helpful” and “not helpful.” Requesting buyers to provide or remove feedback or reviews by paying a fee or offering incentives is prohibited. Similarly, Amazon strictly prohibits sellers from using fake reviews to increase sales and praise rates.

3. Product Variation Policy

Creating duplicate ASINs or adding child products that are not true variations of the parent product is not allowed. If the product details page of the parent product is changed, it will not match the child product, which may result in ASIN creation or sales permissions being suspended or permanently revoked.

4. Offensive Product Policy

Any products that promote hatred, violence, race, gender, religious discrimination and other related products are illegal, especially at sensitive moments or documents, you need to be careful to prevent such violations.

5. Product Safety Policy

Whether it is during the product launch or after-sales stage, the safety of the product must be ensured and relevant compliance documents must be submitted to prove its safety. In addition, Amazon also prohibits the sale of illegal or prohibited goods, such as drugs, imitations, counterfeit goods, etc.

6. FBA Dangerous Goods Policy

Hazardous goods refer to substances or materials that may pose a threat to health, safety, property or the environment because they contain flammable, pressurized, corrosive or any other harmful substances. To ensure that any safety incidents are avoided when handling, storing or transporting such items, sellers need to collect relevant information to ensure their safety.

7. Taboos in product selection

When selecting products, the weight and volume of the product are one of the key factors that sellers need to consider. Products that are too large or too heavy will cause a burden on logistics freight, which will increase the seller’s cost and thus affect the profitability of the product. Some light but bulky goods will also be troublesome for sellers, because these goods are large in size and take up a lot of warehouse space, which will also increase warehousing costs. In addition, you should avoid choosing products that are updated too quickly and products with seasonal details. Instead, you should prefer products that have stable demand and can continue to be sold for many years. In addition, when selecting products, you should also pay attention to avoid products involving infringing elements.

To sum up, when sellers sell products on the Amazon platform, they need to abide by the various regulations and policies of the platform to ensure that their accounts and products are not affected. Sellers should carefully read and understand Amazon’s platform rules to avoid violating the rules, which may lead to account bans or product removal. At the same time, sellers should also pay attention to protecting their intellectual property rights and brand image, and actively monitor and maintain their products and sales data.