Essential knowledge for Amazon sellers: a comprehensive guide from complaints to advertising promotion

In the process of cross-border sales on the Amazon platform, sellers face various operational challenges, and it is crucial to understand and master relevant knowledge. This article will integrate multiple aspects of content to help sellers operate and optimize their stores more efficiently.

1. Avoid common appeal failure problems

For Amazon sellers, account deactivation is an objective problem, and a timely and compliant appeal process can help restore the account. Common appeal errors include:

1. Repeated submission of appeal documents: Amazon will usually respond within two working days. Do not resubmit before receiving a response.

2. Non-compliant document submission: The document provided must be a complete, unedited, color scan of a utility bill from the past 90 days.

3. File format issues: Make sure the submitted files are in PDF, PNG or GIF format, and ensure that the files are not obscured or defaced.

Sellers must ensure that materials meet the requirements to increase the success rate of appeals.

2. Understand the new rules of Amazon coupons

Amazon has recently updated its previous coupon submission requirements in order to improve customers’ shopping experience. New regulations require:

• Current Price Requirement: The current price of an ASIN must not be higher than 30% of the historical price.
• Discount range: The discount price must be at least 5% lower than the historical price, and the discount range must be between 5% and 50%.

In particular, the rules of the French site are different from other sites, and sellers need to pay attention to these specific requirements and common error handling methods to ensure coupon compliance.

3. Master the techniques of evaluation and fake buyers

When obtaining product reviews, sellers often use different techniques, including:

1. Natural buyers purchase the product in full and leave VP reviews: Compared with direct no-purchase reviews, VP reviews are more conducive to sales.

2. Be wary of fake buyers: The behaviors of fake buyers include making excuses as newbies, applying for returns after refunding, etc. Sellers need to be careful in screening.

Sellers should choose evaluation methods carefully to avoid falling into the trap of non-compliance.

4. Frequently asked questions when registering for EPR

For cross-border sellers, EPR (Extended Producer Responsibility) regulations are increasingly strict. Things that sellers need to pay attention to when registering for EPR include:

1. Product type: Different products have different requirements for EPR. For example, products sold by German sellers may only need to deal with packaging methods.

2. Differences in EPR registration between countries: The EPR registration methods in Germany and France are different. Sellers need to understand the specific procedures and prepare corresponding materials.

If you need to provide an EPR number, update your registration information to Amazon in a timely manner to avoid affecting sales due to non-registration.

5. Familiar with Amazon’s professional terminology

Sellers must master some core professional terms in the operation process, such as:

• ASIN (Amazon Standard Identification Number): Amazon Standard Identification Number.
• FBA (Fulfillment by Amazon): Amazon’s logistics service.
• CPC (Cost Per Click): Advertising model based on pay-per-click.

Mastering these terms will help sellers manage products and formulate sales strategies more professionally.

6. Dealing with Amazon logistics issues

Logistics is crucial in Amazon’s operations. Sellers need to carefully select logistics providers and pay attention to the following issues:

1. Customs clearance and transportation methods: Customs clearance applications and package delivery may be delayed during peak seasons, and sellers should make relevant preparations in advance.

2. Logistics choice: Sellers can choose FBA, third-party warehouses or self-shipping. Each method has its advantages and disadvantages.

Proper planning of logistics strategies will help reduce costs and improve buyer satisfaction.

7. Frequently Asked Questions about Image Updates

When changing Amazon product images, sellers need to observe the following precautions:

• Image specifications: Make sure the main image has a pure white background and exceeds 1000 pixels in size.
• Effectiveness Test: After changing the image, you need to observe whether the click-through rate and conversion rate are affected.

Timely updating and optimizing product images can increase users’ desire to purchase.

8. Common store operation problems

Sellers often encounter a variety of problems in daily operations. Here are a few core questions and answers:

1. Requirements for product title writing: The title should be concise and clear, and avoid using redundant punctuation marks.

2. How to invite customers to leave reviews: Invitations can be sent via email, but they need to be concise and friendly.

Addressing these issues will help make your store more professional and attractive.

9. Advertising promotion methods

To stand out in a highly competitive environment, sellers should familiarize themselves with the following advertising methods:

1. Sponsored Products Ads: To increase product exposure, sellers need to choose keywords and bids appropriately.

2. Sponsored Brands Ads: Enhance brand awareness and attract users by displaying brand information.

These strategies will help sellers achieve business goals and increase sales.

10. The minefield of Amazon product selection

When selecting products on Amazon, pay attention to avoid the following minefields:

1. Products requiring certification: Such as food and medical devices, where lack of certification may lead to sales risks.

2. Low-rated products: Such products may have unresolved pain points, and after-sales processing is time-consuming and labor-intensive.

Understanding and avoiding these product selection risks can increase the success rate.

Through the above content, Amazon sellers can fully master the key skills in each aspect of store operation, helping them achieve a more successful cross-border e-commerce.