How to choose the product that best suits you on Amazon?

For many novices who are new to Amazon, product selection is a daunting task. The importance of product selection is self-evident – high-quality products not only reduce operational difficulty, but are also the key to success. This article aims to help sellers find the product that best suits them by integrating two different product selection strategies.

Leveraging geographical advantages

China’s geographical diversity has given birth to rich regional culture and industrial characteristics, which provides sellers with a broad space for product selection. Specifically, you can start from the following aspects:

• Local Yellow Pages Search: This is a quick way to find great local products.
• Government Planning Bureau website query: By checking the city’s overall plan, industrial layout and other information, you can discover potential business opportunities.
• Regional filtering function of 1688 platform: This function can help sellers discover popular products in specific regions.

Examples of regional industry distribution

Guangdong Province

• Shantou: children’s toys, pajamas, shirts, T-shirts.
• Shenzhen: 3C electronic products, amber, jewelry, oil paintings, high-end women’s clothing, cosmetics.
• Dongguan: clothing, fabrics, hotel supplies, diapers.
• Zhongshan: Lamps.
• Foshan: furniture, diapers.
• Puning: Mid-range women’s clothing.
• Guangzhou: women’s clothing, men’s clothing, cosmetics, wedding dresses, bags.

Three Northeastern Provinces

• Huludao: bikini, swimsuit.

Shandong Province

• Jimo District, Zaozhuang: knitted clothing.
• Jining City: Gloves.
• Hai Duong City: Cardigan.
• Weihai: fishing gear.

Zhejiang Province, Jiangsu Province, Fujian Province

• Yiwu: daily necessities, accessories, dolls, small commodities.
• Wenzhou: Leather products, genuine leather shoes.
• Jiangyin City: woolen textiles, canvas, gauze card, velveteen.
• Fuzhou City: Fishing gear.
• Bai Gou: luggage.

Hobbies and career orientation

If you cannot find a suitable product through the regional method, or you want to try other product selection ideas, you can start from your personal interests or professional experience. The premise of this method is that you must have a certain understanding of the field and have a certain social network.

• Interests and Hobbies: In-depth understanding of the needs of a certain circle, and selecting products based on the actual situation of the target market.
• Professional background: Use your own professional characteristics and the needs of your service customers to position your product direction.

For example, stay-at-home mothers can start with maternal and infant products, toys, etc.; students can choose products based on their majors or campus life needs.

Reasonable use of surrounding resources

The six degrees of separation theory tells us that the connection between each person and anyone in the world will not exceed six intermediate links. This means that by rationally utilizing the resources around us, we can reach unexpected opportunities. This includes, but is not limited to, resources provided by family members, friends, vendors, and even customers.

In short, it is not easy to choose the right products on Amazon, but through the above methods, sellers can better explore the potential market and find the product category that best suits them.