Amazon product videos: current situation, production ideas and specifications

Current status and opportunities of Amazon product videos

Although Amazon Product Video has been around for a while, many sellers still haven’t paid enough attention to it. This is a perfect opportunity for novice sellers, because experience shows that product videos will become standard in Amazon product listings (Listing). In actual operation, the conversion rate of products with videos is significantly higher than that of products without videos; similarly, video ads also show higher click-through rates and conversion rates than traditional keyword ads.

However, among the group of sellers who have uploaded videos, many videos only stay at the upload level and do not carefully design the content from the perspective of consumers. This means that even if videos exist, they may not be used to their full potential.

Ideas and types of video production

Production ideas

The main purpose of Amazon product videos is to show buyers the uses and features of the product. Therefore, the video must clearly convey the use, structure, materials and functions of the product, and highlight its unique selling points to inspire consumers to purchase. desire.

Type

Product videos can be roughly divided into two categories: product introduction videos and lifestyle videos. The former is suitable for functional or style products, focusing on displaying the specific characteristics and application scenarios of the product; the latter shows product value by simulating daily use situations, such as evaluation by Internet celebrities.

Specific requirements for video production

In order to ensure video quality, Amazon has put forward a number of specific requirements for uploading videos:

• Video files: It is recommended to upload files of the highest quality, up to a resolution of 1080p, but no larger than 5GB. The recommended format is .mov or .mp4.
• Thumbnails: As a preview image before buyers view it, the system automatically generates thumbnails. If replacement is required, a high-quality JPG or PNG image should be used.
• Review Time: The review process usually takes no longer than one day, but may extend to more than seven working days during certain periods.
• Display rules: If the video still cannot be displayed on the product page two days after uploading, you need to check whether it is due to too many pictures (more than 6). In this case, you need to reduce the number of pictures appropriately.
• Prohibited content: including but not limited to company contact information, price information, logistics details, exaggerated slogans, time-sensitive promotional information, unauthorized customer reviews, unauthorized third-party remarks , any form of guarantee, coexistence of multiple brand logos, and images involving adult content or inappropriate behavior.
• Copyright Issues: Unauthorized works may not be uploaded, otherwise it will constitute infringement.

To sum up, Amazon product videos are not only an effective tool to increase sales, but also an important window to display brand image. By following the above guidelines, sellers can create high-quality video content that both adheres to platform requirements and effectively engages their target audience.