Amazon product self-created listing operation guide and importance analysis

The ways to publish products on the Amazon platform are mainly divided into self-built listings and follow-up sales. This article will detail the steps and importance of creating a self-listing to help sellers make better use of this feature.

Steps to create your own Listing

1. Select a category
   In the backend interface, sellers first need to click “Inventory” → “Add New Product” → “Create New Product Information” and select the appropriate product category through the search function. This step is crucial because the A9 algorithm emphasizes category relevance, and appropriate categories can increase the exposure of products.

2. Fill in the main information
   Under the “Vital Info” column, sellers need to fill in the basic information of the product, including product name (title), manufacturer, brand name and product ID (such as UPC code). Make sure this information is accurate to comply with Amazon’s standards.

3. Add variations
   If the selected category supports variations (such as clothing, shoes, etc.), you need to add corresponding color, size and other options in the “Variations” column to promote sales and improve user experience.

4. Provide additional information
   In the “Offer” column, sellers can fill in information such as inventory, product status (whether new or not), promotional price, etc., so that potential buyers can understand the relevant situation of the product.

5. Upload images
   In the “Images” column, sellers need to upload the main image and accompanying images of the product. It should be noted that the upload of the image can only be completed by clicking the “Save and Finish” button after filling in all the information. These images must comply with Amazon’s image requirements to avoid affecting product display due to non-compliance.

6. Fill in the description
   In the “Description” column, the focus is on describing the features, advantages and usage of the product. Detailed and attractive descriptions can help buyers better understand the product, thereby increasing conversion rates. If the seller has registered the brand, it can also provide a more detailed product description.

7. Enter keywords
   In the “Keywords” column, sellers should fill in relevant search terms and try to include keywords not mentioned in the title and description to expand the possibility of being searched.

8. Add more parameters
   In the “More Details” column, sellers can add detailed parameters such as weight and volume of the product. This information helps buyers gain a better understanding when making choices.

The importance of self-created listing

Self-created listings are suitable for sellers who have never sold products on Amazon. This not only requires sellers to have their own brand, but also must have unique supply channels to sell products that have not been released by other sellers on the market. By mastering Amazon’s product display logic and A9 algorithm, sellers can effectively improve the ranking and display effect of their products, thereby increasing sales opportunities.

To sum up, a correct and comprehensive self-created Listing can not only increase the exposure of the product, but also help improve buyers’ purchasing decisions and ultimately achieve sales goals.