Use Ozon analysis graph tool and evaluation data to optimize e-commerce strategy

In the field of e-commerce, especially for merchants operating on the Ozon platform, understanding customer behavior and market trends is crucial. This article will combine the Ozon analysis graph tool and Ozon evaluation data to explore how to enhance the market competitiveness of merchants through these means.

Core functions and applications of Ozon analysis charts

Ozon Analysis Graph is a powerful data analysis tool that enables merchants to create analysis graphs of specific customer groups and monitor the behavior patterns of these groups. A key feature of the tool is that it compares a merchant’s buyer data with user data across the platform. Merchants can view previously created analysis charts through the “Saved Analysis Charts” option and use the “Compare with My Buyers” function for comparative analysis. In addition, by setting different filtering conditions such as age, gender and region, merchants can further refine customer groups and obtain more precise market insights.

View Ozon buyer statistics

In order to better understand the customer base, merchants should be familiar with how to view the buyer statistics provided by Ozon. Merchants can access the “My customer” basic analysis graph by logging into the Ozon merchant platform and navigating to the “Buyer Profiles” page under the “Analytics” section. In this analysis chart, merchants can see a series of valuable statistical information, including audience coverage, gender and age statistics, geographical distribution, consumption amount, popular categories, etc. These data are updated daily to ensure that merchants can keep abreast of market trends.

The business value of comparative analysis

Through comparative analysis of different customer groups, merchants can identify market opportunities that are different from existing customer groups. For example, if a business wants to attract younger customers, it can create analytics specifically targeting customers in that age group and compare their purchasing trends with existing customers. The advantage of this is that it can help merchants discover new product categories and then adjust product lines to meet the needs of new customer groups. In addition, by understanding the preferences of different customer groups, merchants can design more targeted marketing activities to improve conversion rates and customer satisfaction.

The impact of OZON evaluation on consumer decision-making

On the OZON platform, product evaluation is one of the important factors that consumers consider when making purchase decisions. According to statistics, more than 32% of buyers are willing to pay higher prices for highly rated products, and the additional purchase rate of these products is as high as 160%. This shows that good reviews not only increase the attractiveness of a product, but also directly affect its sales performance. It is worth noting that although positive reviews are crucial to increasing sales, merchants should also pay attention to other factors such as product content and display effects to ensure a comprehensive optimization of user experience.

Conclusion

In short, by effectively using Ozon analysis graph tools and OZON evaluation data, merchants can not only better understand and serve their customers, but also discover new market opportunities and take corresponding measures to expand market share. Conducting such analysis on a regular basis helps merchants keep their business strategies fresh and relevant, and stay ahead of the curve in a highly competitive e-commerce environment.