Comprehensive guide for novice sellers on Wish platform: from product selection to store operation
For novice sellers who want to join the Wish platform, they need to master a series of knowledge and skills from opening a store to successfully operating it. This article will integrate product selection, store positioning, logistics and operation strategies, etc. to help novice sellers better understand and use the Wish platform.
1. What products is suitable for novices to sell on Wish?
1. Unique products
The Wish platform is filled with a variety of personalized and unique products that often attract consumers’ attention. Novice sellers can try to find unique products on the market to get more sales opportunities.
2. Affordable products
Considering the affordable consumption characteristics that Wish users prefer, choosing products with affordable prices but reliable quality can better attract customers.
3. Popular items
Follow market trends and choose popular products to help increase sales. Ensure sufficient inventory is available to meet customer needs in a timely manner.
4. Niche market products
Niche markets targeting specific consumer groups are also worth exploring. Although there is less competition, there is still some demand.
2. Which delivery method should novice sellers choose?
1. US Logistics Line
Suitable for novice sellers in countries surrounding the United States, this dedicated line can provide fast door-to-door delivery services.
2. Surface mail packet
Suitable for the transportation of light and small items, it can save costs and provide high customer satisfaction.
3. Overseas warehouse logistics
For larger or heavier products, using overseas warehousing can ensure the quality and safe delivery of the products.
4. Registered parcel
Compared with regular small parcels, although the shipping cost of registered service is slightly higher and it takes longer, it is safer.
3. How to check the store logistics delay rate?
Delayed shipment rate is one of the important indicators for measuring store performance. Novice sellers can check relevant information through the following steps:
- Visit https://merchant.wish.com/shipping-dest-performance#tab=global to view logistics carrier performance.
- Log in to https://merchant.wish.com/shipping-dest-performance#tab=weekly to view the late shipment rate and order non-fulfillment rate.
4. Essential guide for newbies on Wish platform
1. Store positioning
Determine store positioning based on product characteristics and personal interests. It can be a grocery store or a vertical store.
2. Comply with platform policies
Ensure that seller information is true and accurate, comply with Wish’s regulations, and avoid violations.
3. Pay attention to prohibited products
Understand and abide by Wish’s banned list to avoid selling prohibited items.
4. Picture and label settings
Pay attention to the quality and aesthetics of product images; use tags rationally to increase product exposure.
5. Avoid account association
Pay attention to IP address, payment account number and other information that may lead to account association.
5. Store operation planning skills
1. Obtain basic information
Understand the key data that affects traffic and sales, such as order execution time, effective tracking rate, etc.
2. Establish traffic model
Determine product positioning through market research and use platform tools to increase store exposure.
3. Develop marketing strategy
Adopt a combination of internal and external promotion methods to increase brand awareness and sales.
4. Diversification of marketing channels
Use social media, KOL cooperation and other means to expand sales channels.
6. Is the wish platform suitable for novices?
1. Obvious cost advantage
Compared with other cross-border e-commerce platforms, Wish has lower costs and is more suitable for start-up sellers.
2. Simplification of operating rules
The platform operation is simple and easy to understand, making it easy for novices to get started quickly.
3. Rich learning resources
The official provides a large amount of learning materials and support to help sellers grow.
To sum up, the Wish platform is not only low-cost, but also easy to operate, making it very suitable for novice sellers to get started. Through reasonable product selection, delivery methods and effective store operation strategies, I believe that every newcomer can find his or her own place on the Wish platform.