How to optimize keywords and tags on the Wish platform: improve exposure and sales strategies
In e-commerce marketing, keyword optimization is an important part of improving the competitiveness of products on the Wish platform. The correct use of keywords and tags can not only increase product exposure, but also enhance sales. This article will combine the importance of keyword optimization and tag setting to discuss how to use the tools provided by the Wish platform to improve product performance.
1. Keyword optimization skills
1. Keyword research
First, conduct keyword research through the Wish keyword optimization tool to obtain data such as product-related keyword search volume and competition level to guide subsequent optimization work. Understand your own products, collect and organize related keywords, including broad keywords, core keywords and long-tail keywords, and layout them into product labels according to the actual situation.
2. Title optimization
Based on the keyword research results, optimize the product title to ensure that the title contains the main keywords and can attract users to click. At the same time, pay attention to making the title attractive and relevant, so that it accurately reflects the characteristics of the product and arouses the interest of potential buyers.
3. Description optimization
When optimizing product descriptions, you should use keywords reasonably and provide detailed product information and features to attract users to browse and purchase. The description should not only comprehensively introduce the product’s functions, but also emphasize the selling points and stimulate customers’ desire to buy.
4. Tag optimization
Based on the results of keyword research, optimize product labels, select product-related and competitive labels, and improve product classification and recommendation rankings within the Wish platform. It is worth noting that tags are different from keywords. They are matches of precise keywords, so they need to be set as accurately as possible.
2. Push mechanism and tag function of Wish platform
The Wish platform focuses more on push rather than search, which means that it will proactively recommend products of interest to users based on their behavioral habits. When a user registers a Wish account, the system will tag them with specific tags based on their social media activity, and these tags will be used for subsequent product recommendations.
In order to ensure that products can be correctly pushed to the target customer group, merchants should make full use of the information provided by keyword optimization tools when setting tags to ensure that each tag is accurate. Additionally, be sure to fill all ten label slots to maximize your store exposure.
3. Preparations before launching new products
New products will receive key promotion opportunities for 3-7 days during the initial launch period. The traffic performance during this period will directly affect whether they will continue to receive recommendations in the future. Therefore, it is crucial to complete comprehensive optimization including images, tags, titles, descriptions, and pricing before product review.
In short, through effective management and optimization of keywords and tags, merchants can achieve better product display effects on the Wish platform, thereby promoting sales growth. By in-depth understanding and full use of the Wish platform’s keyword optimization tools, merchants can better respond to market changes and improve product competitiveness and sales performance.