Detailed explanation of Pinduoduo’s cross-border fully managed and semi-managed models and their operation guide
The difference between fully managed and semi-managed modes
In Pinduoduo’s cross-border business, the fully managed and semi-managed models are suitable for different types of merchants. The fully managed model is suitable for sellers with strong supply chain resources or factory background. This model simplifies operational processes, reduces risks, and allows merchants to focus on product and supply chain optimization. In contrast, the semi-managed model is more suitable for mature merchants with overseas shipping capabilities. It has high flexibility and fast contract fulfillment, which is conducive to improving consumer satisfaction.
Differences in stocking modes
Under the full custody model, Pinduoduo has high requirements for stocking, which involves multiple links such as product selection and sample delivery to ensure product quality and market adaptability. The semi-hosted model simplifies these steps. Merchants only need to upload basic product information and maintain inventory.
Comparison of logistics models
In the fully managed model, merchants only need to deliver goods to designated warehouses, and the platform is responsible for subsequent steps. However, under the semi-managed model, merchants need to undertake full-process logistics services, including warehouse management, delivery fulfillment, inventory maintenance, etc.
Fully managed product packaging requirements
The fully managed model has strict regulations on product packaging, including clothing size marking, commodity packaging, electronic and electrical packaging, etc. Clothing products must have sewn size marks with consistent information and no obvious quality problems. Goods must be individually sealed and packaged to prevent damage.
Shipping regulations
Commodity shipments cannot be packaged together, and products with different delivery orders cannot use the same express delivery number, otherwise they will be deemed to be out of stock [[2].
How to operate a semi-managed warehouse
After logging into the backend management system, sellers need to switch to a semi-managed store and click [Delivery Management] – [Warehouse Address Management] to view order management. When creating a shipping warehouse, you need to fill in relevant information, such as warehouse name, contact person, etc. Abandoned warehouses need to be unbound from the distribution template and then deleted.
Cross-border business processes and region-oriented
Pinduoduo’s cross-border business mainly targets the North American market and helps Chinese manufacturing go overseas. Merchants are responsible for product release and replenishment, and the platform provides sample review, customer service, and logistics support. Some products require FCC, FDA and other certifications.
Product online method and review process
The products are subject to review after samples are sent online. After the product is released, it enters the selection pool and undergoes steps such as samples to be sent, version review, and price review. Sellers can check the progress in “Online Lifecycle Management”.
Standards for incoming goods into warehouse
Sellers cannot combine packages for shipments. The number of packages needs to be maintained in the system for separate shipments. Each package must be affixed with a delivery note and the product must be affixed with a barcode. Packaging must comply with regulations, and business addresses, phone cards, etc. are prohibited.
Through the above introduction, we can understand the differences between Pinduoduo’s cross-border fully managed and semi-managed models, as well as related operation guides. Merchants can choose the appropriate model according to their own circumstances to ensure smooth sales of goods [[1]].