Pinduoduo international store operation strategy: analysis of the entire process from opening a store to increasing sales
1. Detailed explanation of the steps to open a store: Create a legal and compliant international store
Qualification preparation: building a solid foundation for international stores
If you want to open an international store on Pinduoduo, you must first meet certain corporate qualification requirements. The company opening a store must be located outside mainland China, including Hong Kong, Macao and Taiwan. The materials that merchants need to prepare include the registration certificate of the overseas enterprise, the identity document of the legal representative, and the identity document of the store manager. The preparation of these materials is the first step in opening an international store and the basis for ensuring the legal operation of the store.
Trade models and customs clearance methods: smoothing the context of international logistics
The trade model of Pinduoduo’s international stores is mainly cross-border trade, and the place of shipment must be outside mainland China or a domestic cross-border bonded warehouse. In terms of customs clearance, merchants can choose the direct supply bonded mode, BC direct mail mode or CC mail mode, etc. In order to ensure that the goods can enter the country smoothly, merchants also need to provide the customs and bonded warehouses registered by the company as well as the registration information at China Customs. The accuracy and completeness of this information are crucial to ensuring the smooth flow of international logistics.
Brand qualification: shaping the core competitiveness of international stores
Brand is the core competitiveness of merchants in cross-border e-commerce. Pinduoduo international stores require that the brands they operate must be free brands or authorized brands registered outside mainland China. Merchants need to submit corresponding brand qualification certificates when applying for settlement. Merchants operating their own brands need to provide the registration number and registration certificate of the overseas registered trademark; merchants operating authorized brands need to provide a complete authorization link or purchase voucher. Proof of these brand qualifications is an important means to enhance store credibility and attract consumers.
Product requirements and entry specifications: ensuring the quality and compliance of international stores
Whether you are opening an international store for individuals or businesses, Pinduoduo requires merchants to sell products that must be direct mail and imported products. At the same time, merchants also need to have certain qualifications before they can settle in. During the entry process, merchants must strictly follow the requirements to upload real-life photos of legal persons and managers’ ID cards to ensure the authenticity and accuracy of the information. The enforcement of these norms helps maintain the fairness of the platform and the rights and interests of consumers.
2. Secrets to increase sales: Help merchants win market favor
Multiple registration activities
The Pinduoduo platform often holds various promotional activities, and merchants should actively sign up to participate. Through activities, you can quickly accumulate sales and reviews, increase store exposure, and attract more potential buyers.
Optimize product information
Improve product titles, descriptions, pictures and other information to make it more attractive and persuasive. Ensure product information is accurate and detailed so that buyers can fully understand product features and increase purchase intention.
Provide quality services
Good customer service is key to increasing sales. Merchants should promptly respond to buyer inquiries, answer questions, and provide complete after-sales services to make buyers feel caring and trustworthy.
Use marketing strategies
Develop effective marketing strategies, such as coupons, discount activities, limited-time discounts, etc., to attract buyers to place orders. At the same time, social media and other channels are used for publicity and promotion to expand the influence of the store.
To sum up, the operation of Pinduoduo’s international stores requires merchants to work hard on qualification preparation, trade models and customs clearance methods, brand qualifications, product requirements and entry specifications. By following the store opening steps and secrets to increase sales, merchants can create unique international stores on the Pinduoduo platform and win the favor and trust of more consumers.