Lazada store success guide: key steps and review points
As one of the most important cross-border e-commerce platforms in Southeast Asia, Lazada has attracted the attention of many merchants. This article will combine the review requirements, key steps, and product upload precautions for opening a Lazada store to provide comprehensive operational guidance for merchants.
1. Preparations before opening the store
1. Analyze the market of each Lazada site
Before choosing Lazada as a sales platform, it is crucial to understand the platform’s market. Lazada mainly covers the Southeast Asian market, so it needs to have a deep understanding of the consumer needs and habits of Southeast Asia. For example, cosmetics may be more popular in Malaysia, while sales of branded products may be higher in Vietnam.
2. Determine the category
Selecting the appropriate product category is key. Not only do you need to focus on sales, you also need to consider your own supply and expertise. If you know more about electronic products and have potential on the platform, choosing related products will make you more competitive. It is best to choose some Lazada categories that have a certain amount of traffic but relatively little competition.
3. Analyze competing products
Analyzing competing products is indispensable. Competitive products with higher sales volume on the platform need to be carefully studied. Focus mainly on the sales of competing products and which products have achieved higher sales. Focus on analyzing the titles, product descriptions and other elements of competing products to find areas that can be optimized and improved.
4. Profit margin analysis
Profit margins of products are crucial to Lazada stores. Make sure you take costs into account and then estimate the actual value of your product to ensure you’re making a good profit.
2. Lazada store review process and requirements
1. Enterprise settlement requirements and procedures
Open an account: Use your corporate identity to register a seller account, and ensure that the main Alipay account number is consistent with the registered business license information.
Submit entry materials: Most categories can submit applications directly, but some categories need to provide specific qualifications or wait for the approval of the investment assistant. If the seller plans to sell trademarked products, he must provide corresponding trademark information and wait for platform review.
Improve store information: Enter the seller’s backend, click Store – Store Asset Management, and set the store name and other related information.
Store opening and operation: After the entry process is basically completed, you can start to release products and carry out store decoration and operation.
2. Audit requirements
Lazada requires sellers to have a legal and valid business license. Whether it is a business license from the Mainland or Hong Kong, you can use it to apply for opening a Lazada store. In addition, legal person ID cards, e-commerce platform experience certificates, payment account numbers, corporate Alipay and other information are also required.
3. Review time
The review time for opening a Lazada store is generally completed within about 3-5 days after submitting the application. Regardless of whether the review is passed or not, the platform will notify the seller by email and text message.
3. Product upload and brand filling
1. Complete product information
One of the main reasons for failure is lack of product information. When uploading your product, be sure to fill in the product’s packaging dimensions and weight. If the seller ignores these key data when filling in the information, the product will not pass the review.
2. It is strictly prohibited to list prohibited products
The Lazada platform clearly stipulates that products prohibited for sale are absolutely not allowed to be put on the shelves. Failure to comply with this requirement will result in a fine of two dollars per product. Therefore, it is important to ensure that your products comply with the platform’s sales regulations.
3. Fill in the brand
Brand filling plays an important role in Lazada product listing. If the product already exists in the brand library, just select the existing brand. If the product is branded but not in the Lazada brand library, additional steps need to be taken. You can choose to apply to create a brand or directly fill in “No Brand”.
4. Tips to improve success rate
1. Quality first
Providing high-quality products and services on Lazada will help build a good reputation. Consumers often look at reviews and ratings from other buyers when shopping, so make sure product quality and customer service are top-notch.
2. Optimize store page
Create attractive store pages that include clear product images and detailed descriptions. This will help increase conversion rates and attract more potential customers.
3. Marketing and Promotion
Actively participate in Lazada advertising and promotions to increase visibility and sales. Additionally, social media and other online channels can be used to promote your store and products.
4. Multi-language support
Consider providing multi-language support to expand your audience. There are many languages and dialects spoken in Southeast Asia, so providing multilingual customer support will help attract more potential customers.
5. Regularly update inventory
Ensure inventory is always in optimal condition to avoid out-of-stock and slow-moving products. Continuously track sales data to make informed inventory management decisions.
Summary: As one of the largest cross-border e-commerce platforms in Southeast Asia, Lazada provides merchants with broad opportunities. To succeed on Lazada, merchants need to have a deep understanding of the local market, choose appropriate product categories, analyze competing products, determine profit margins, provide high-quality products and services, and actively conduct marketing and promotion. By following these key steps and advice, you will be able to build a successful e-commerce store on Lazada.