Lazada’s hot-selling product categories and monthly sales inquiry guide

As one of the largest e-commerce platforms in Southeast Asia, Lazada occupies an important position in the online market. It is crucial for sellers to understand which product categories are the most popular on the Lazada platform. This article will take an in-depth look at the hot-selling categories on the Lazada platform and provide methods on how to check monthly sales of products.

Best-selling product categories

1. Maternity and baby products: meeting the needs of parents

Maternity and baby products have always been a hot sales spot on the Lazada platform. Southeast Asia has a huge young population, and their demand for maternal and infant products is huge, which provides sellers with huge sales opportunities. Products such as diapers, maternal and infant clothing, baby toiletries, and baby toys all have high sales on Lazada. Sellers should provide high-quality maternal and infant products that meet safety standards to meet parents’ needs for the healthy growth of their children.

2. Fashion and accessories: giving personal charm

Fashion accessories are also popular on the Lazada platform. Data shows that products such as sunglasses, bags, shirts, shoes, and watches have considerable search rates and sales on the Lazada platform. Sellers can give local consumers the opportunity for personal charm and self-expression by offering a variety of fashion accessories that match local consumers’ fashion trends and culture.

3. Home and daily necessities: meeting daily needs

Home and daily necessities are one of the highest-selling categories on the Lazada platform. Products such as detergents, storage boxes, towels, etc. are best-sellers in the daily necessities category. Especially during the epidemic, Southeast Asian residents spent more time at home, driving more demand for daily necessities. Sellers can pay attention to the consumption trends in the local market and provide a variety of household and daily necessities to meet consumers’ pursuit of practicality, convenience and quality.

4. Electronic products: satisfying the desires of technology enthusiasts

With the continuous advancement of technology, electronic products are also highly sought after on the Lazada platform. At Lazada’s Malaysian, Thai and Philippine sites, sales of electronic products such as USB flash drives, tablets, smartphones, TVs, and game consoles have increased significantly. Sellers can pay attention to the trends in the electronic product market and provide various innovative technological products to satisfy the desire of technology enthusiasts for technologically advanced and powerful equipment.

5. Health and beauty products: satisfying the pursuit of beauty and health

Health and beauty products are also one of the best-selling categories on the Lazada platform. From skincare to cosmetics, body care to fitness equipment, sales of health and beauty products are growing rapidly. Sellers can provide a variety of health and beauty products and combine them with local customs and culture to satisfy consumers’ pursuit of beauty and health.

How to check the monthly sales volume of a product

Knowing how a product is selling can help determine its popularity and quality. Here are a few ways to check monthly sales of Lazada products:

1. Use Lazada website

• Open the Lazada website and log in to your account.
• Enter the product name or keywords you are interested in in the search bar and click the search button.
• On the search results page, click the product you want to view.
• After entering the product page, scroll down the page to find the product details. Within this information, monthly sales data for the product can be found.

2. Use Lazada mobile app

• Download and install the Lazada mobile app and log in to your account.
• Enter the product name or keywords you are interested in in the search bar on the home page of the app.
• On the search results page, click the product you want to view.
• After entering the product page, slide down the page to find the detailed information of the product. Within this information, monthly sales data for the product can be found.

3. Consult with sellers or other buyers

• If you cannot directly check the monthly sales data of a product on Lazada, you can learn about the product sales by communicating with the seller.
• On the product page, you can find the seller’s contact information, such as online chat, leaving a message, or calling directly.
• Read reviews from other buyers. Sometimes other buyers will mention how well a product has sold in their reviews.

Through the above methods, sellers can better understand the sales situation of products and provide reference for shopping decisions. When making a purchase, it is recommended to consider the product’s quality, price, and feedback from other users to make an informed choice.