Detailed explanation of Lazada’s counterfeit judgment standards and consequences

The Lazada platform strictly controls contraband, imitations and fake goods to ensure that consumer rights and brand reputation are not infringed. This article will comprehensively introduce how Lazada determines whether a product is fake and the possible consequences.

1. How does Lazada determine whether a product is fake

1. Product certification and source traceability

Lazada requires merchants to provide relevant supporting documents, such as authorization letters, purchase invoices, etc., to prove the legality and authenticity of the products sold. The platform will review these documents and verify them with brands, suppliers, etc. to ensure the true origin of the product.

2. Brand cooperation and authorization

Establishing partnerships with well-known brands and obtaining brand authorization is one of the ways Lazada recognizes the legitimacy of its products. Merchants need to formally cooperate with the brand and submit relevant documents to Lazada.

3. Trademark and packaging inspection

Lazada will check whether the product packaging bears the brand name or trademark and verify whether the seller is authorized by the brand owner. If there is a problem with the trademark on the packaging, it will be suspected of being a fake.

4. Product similarity

Lazada will evaluate the similarity of products with products of well-known brands. If a product is too similar to a well-known brand product and causes consumers to misunderstand it, it may be judged as a fake.

5. Consumer complaints and reports

Consumer complaints and reports are also an important basis for Lazada to determine whether a product is fake. If there is a complaint, the platform will track and verify the information and communicate with the seller.

2. Consequences of selling fake goods

1. Punishment measures on Lazada platform

• Store closure and banning: Once counterfeit goods are discovered, the platform will immediately shut down the store.
• Withholding and fines: The platform has the right to withhold unpaid amounts from sellers and impose fines.
• Counterfeit goods refund and customer complaint handling: The platform will handle customer complaints and provide full refunds.

2. Legal pursuit and intellectual property infringement litigation

Selling counterfeit goods may constitute an infringement of intellectual property rights, and sellers may face legal proceedings and liability for compensation.

3. Preventive measures

In order to prevent the problem of counterfeit goods, sellers should pay attention to the following points:

• Follow banned product lists: Avoid selling banned products.
• Prevent the risk of counterfeiting and infringement: Ensure that counterfeit products are not sold and verify the supplier’s authorization letter.
• Prompt processing of orders: Avoid penalties for order cancellations.
• Accurately update shipping status: Avoid fines caused by false shipping status.
• Strictly check product quality: Avoid returns due to quality issues.

To sum up, Lazada determines whether a product is fake through measures such as certification and cooperation, brand cooperation authorization, product inspection, similarity assessment, and consumer complaints and reports. Merchants who sell counterfeit goods will face penalties such as delisting, locking, stopping sales, deducting points, and even account closure. In addition, sellers must abide by laws, regulations and platform regulations to ensure the legality and authenticity of the products they sell, and take corresponding countermeasures.