Lazada Live Broadcast: Comprehensive Guide and Practical Tips
The Importance and Frequently Asked Questions of Lazada Live Broadcast
Lazada live broadcast not only provides sellers with the opportunity to increase the number of fans and establish close interactive relationships, but also improves business results through reasonable planning and execution. However, during live broadcast, the time difference issue needs special attention, especially in countries such as Thailand, Indonesia and Vietnam. In addition, sellers should also pay attention to issues such as the entrance location of the live broadcast and the key factors in attracting fans to the live broadcast.
Lazada live broadcast entrance
The Lazada live broadcast entrance is usually located on the main interface of the application. The specific location may vary depending on the version or device type, but it is usually located at the top or bottom of the main interface. Users can look for “Live” or “Live Broadcast” and other related icons in the app, and click to enter the live broadcast platform. The steps are similar on mobile and PC.
The key factors in attracting fans through Lazada’s live streaming
The fan-attracting effect of Lazada’s live broadcast usually depends on multiple factors, including the influence of the anchor, the attractiveness of the live content, the quality of the interactive experience, and the execution of the marketing strategy. With proper planning and implementation, sellers can significantly enhance the appeal of live broadcasts and thereby increase the number of fans.
How to live broadcast on Lazada
Register and bind account
Sellers first need to register a buyer account through Lazada’s mobile app or PC. After successful registration, bind the newly registered buyer account with the Seller Center of your store in the seller’s backend. Please make sure that the country corresponding to the buyer’s account matches the country where your store is located.
Submit a pilot video
After the binding is successful, the seller can see an icon named “Laz-Live” on the account page. Click this icon to submit a 1-minute pilot video. After submitting the trial broadcast, just wait for the platform to review it.
Start live broadcast
Once the trial video passes review, sellers can click the “Start Live Now” button on the page to start Lazada live broadcast.
Lazada live broadcast product selection and strategy
When selecting live streaming products, sellers should consider the practicality, market demand and price positioning of the product. Generally speaking, products suitable for live broadcast include practical fast-moving consumer goods, such as women’s cosmetics, skin care products, clothing and daily necessities. In addition, sellers also need to carefully select products based on the theme and target audience of the live broadcast and formulate corresponding marketing strategies.
Product classification and selection skills
- Impression style: In order to promote the first transaction in the live broadcast room, it is recommended to choose regular products with high cost performance and low customer unit price.
- Drainage money: Recommended nodes have unique advantages and selling points and can be recommended based on real-time data in the live broadcast room.
- Quantity model: Set a very low price, making no profit or even losing money to support the sales of the entire studio.
Live broadcast process and interactive skills
Opening
- Opening remarks: welcome, small talk, monologue introduction.
- Overview of live broadcast content: Prompt viewers for gifts, special offers, coupons, etc. during the live broadcast.
- The nickname you use to welcome new viewers into the live broadcast room.
Main content display
- Show the first product (describe, display, demonstrate, explain the advantages of the product) and explain the price and discounted price.
- Repeat this process for other products (5-10 minutes per product).
Interaction and lottery
- Set up interactive games and lottery links to attract audience participation.
End
- Thank you and introduce the time, theme and benefits of the next live broadcast.
Through the above processes and techniques, sellers can better conduct Lazada live broadcasts and improve the live broadcast effect and the number of fans.