Lazada Seller Success Guide: A comprehensive interpretation from the evaluation cycle to product selection

Detailed explanation of Lazada seller evaluation cycle

Lazada has implemented a seller evaluation cycle system since September 2019. This system evaluates seller performance on a quarterly basis to help sellers identify and improve shortcomings. Specifically, seller performance will be evaluated based on the following key metrics:

• Ship on Time: 90% required
• Seller Rating: needs to reach 70%, and needs to reach 85% in Indonesia
• Cancellation Rate Due to Seller Fault: Must be less than 2%
• Return Rate Due to Seller Fault: It needs to be less than 1%, of which the fashion category in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam needs to be less than 10% , Philippine electronic products need to be less than 3%
• Minimum items sold a month: at least 1 item

Sellers who fail to meet the above criteria for three consecutive months may lose their LazMall eligibility.

How to choose a suitable Lazada operating service provider

When choosing an operation service provider, sellers need to decide whether to choose services that focus on the operation sector or all-inclusive services based on their own needs. The former is suitable for merchants who want to retain more control, while the latter is more suitable for enterprises looking for a one-stop solution. Although the all-inclusive service seems convenient, it may affect the control of product quality and delivery speed.

Lazada seller payment methods and time points

Lazada provides sellers with a variety of payment methods, including bank transfer and electronic payment. Payment collection time is usually completed within 7-14 working days after the buyer confirms receipt of the goods. The specific collection time will be affected by various factors such as order processing, logistics and payment settlement.

What should I do if it shows that the seller has not passed verification when publishing a product?

When encountering this type of issue, the first step is to ensure that the certification process has been completed. In addition, you need to pay attention to the following points when uploading products:

• Choose product categories accurately
• Avoid selling prohibited items
• Do not list the same products repeatedly
• Provide accurate product size and weight information
• Completely provide warranty and other after-sales service information
• Make a clear packing list
• Avoid infringing the copyrights of others or selling counterfeit goods
• Make sure the product description is consistent with the picture information
• Set product prices appropriately

Lazada’s product pricing formula is: production cost + commission fee + transportation fee + tariff + additional fee + expected profit.

Lazada seller evaluation skills

To successfully operate a Lazada store, sellers need to understand hot-selling products and adopt appropriate strategies. This includes using Lazada’s local websites to conduct market research, using third-party software or tools to track product sales, selecting products with less competition but greater traffic, paying attention to product evaluations and reviews, and providing competitive pricing and services.

Lazada seller currency selection strategy

Lazada uses the local official currency for settlement according to different countries and regions. The use of local currency settlement can help simplify the transaction process, reduce currency risks, and facilitate local buyers. Cross-border sellers can use third-party payment institutions, currency exchange services and other strategies to deal with the challenges of different currencies.

Lazada’s communication channels with sellers

Consumers can contact seller customer service through Lazada’s official website or mobile application, email, online chat service or telephone contact. During the communication process, a clear and detailed description of the problem should be provided and an appropriate communication method should be selected.

Lazada buyer payment method selection

Lazada buyers can choose credit/debit card payment, online banking payment, mobile payment or other payment methods. Each payment method has its advantages and disadvantages, and users need to choose according to their own needs and preferences.

Lazada Product Selection Guide

When shopping on Lazada, you can use the filtering and sorting functions, refer to other users’ reviews, view product details and pictures, pay attention to promotions and discounts, compare prices and choose reliable merchants, pay attention to return and exchange policies, and follow brand officials flagship store.

How Lazada sellers choose products

When choosing products to sell, sellers need to consider the target market and audience, choose best-selling products, consider the uniqueness and quality of the product, consider the competitiveness and profit margin of the product, and understand Lazada’s policies and regulations.

The above content is integrated with reference articles provided by ourselves, aiming to help Lazada sellers better understand the platform rules, choose appropriate service providers, payment methods, communication channels, and how to optimize product selection strategies.