Complete guide: Lazada registration process, after-sales service and market expansion strategy

In today’s era of rapid development of e-commerce, Lazada, as an important online shopping platform, provides a convenient registration process and a complete consumer experience, attracting countless sellers and consumers. The following will introduce in detail Lazada’s registration process, how to obtain good reviews, consumer return policy, infringement policy and service performance.

Lazada registration process analysis

Lazada’s registration process is relatively simple and is mainly divided into the following steps:

1. Submit application and sign electronic contract:

   • Log in to Lazada’s official website and click “Sell on Lazada”.
   • Create a seller account and fill in relevant information.
   • After submission, the system will prompt that the application has been submitted and send the electronic contract via email.
   • The seller needs to download the contract, sign and seal it, and then send the scanned copy back to the designated email address.

2. Activate Seller Center:

   • Sellers will receive an email about “Registration for Seller Center”.
   • Receive a series of emails to log in and change passwords, and participate in platform training.

3. Attend training:

   • Sellers can choose online real-person training or self-study videos, and pass the test, which requires a score of more than 85 points.

4. Connected payment methods:

   • It is strongly recommended to connect cross-border payment methods as soon as possible to effectively increase the speed of store launch.

5. Upload SKU and approve it:

   • Log in to the Seller Center and upload at least one SKU to complete the review, which usually takes 3 working days.

Strategies for obtaining positive reviews from consumers

On Lazada, reviews are crucial to sales, and how sellers control reviews is particularly important:

1. Ask for positive reviews:

   • Attach a thank you card when shipping to remind buyers to leave reviews.
   • Actively inquire about product usage during the customer service process and request customer reviews in a timely manner.

2. Optimize review placement:

   • Make sure the review is near the top of the product page, making it more visible to new customers.

3. Reply to comments effectively:

   • For negative reviews, first thank the buyer for their feedback, actively solve the problem, and increase the possibility of converting it into a positive review.
   • Avoid arguing with buyers in the comment area.

Consumer Return Policy

Lazada’s return policy mainly involves the following situations:

1. Returns due to defective products:

   • With a fine of $5 per product, avoid uploading used or refurbished products and double check them carefully.

2. Returns due to wrong product:

   • It is necessary to carefully check the delivery content and customer orders to avoid additional fines.

3. Returns due to missing items:

   • Sellers need to ensure that the items sold are complete and include all parts to avoid refund issues.

Infringement Policy Overview

Lazada resolutely cracks down on infringements, mainly involving the following points:

1. Counterfeit Products: Unauthorized imitations of genuine products are considered infringement.
2. Trademark Infringement: Unauthorized use of a registered trademark and possible penalties.
3. Copyright Infringement: Unauthorized use of copyrighted material is also strictly prohibited.

For sellers who report for the first time, Lazada will require them to self-examine and delete all infringing products. Repeat violations will face more severe penalties, including store closure and fines.

Service performance analysis

Lazada encourages sellers to focus on service performance to enhance consumers’ shopping experience:

1. Improve customer service response rates:

   • During the big promotion period, more customer service manpower needs to be prepared to meet customer needs.
   • Regularly check response rates to ensure >= 85% response rate.

2. Analyze consumer interaction data:

   • Monitor changes in the number of visitors and inquiries, and optimize the training of customer service staff.

In short, Lazada provides sellers and consumers with a series of process and policy support. Sellers need to deeply understand and make full use of this information to improve their market competitiveness and consumer satisfaction.

The above content covers various aspects of Lazada operations and strategies to help sellers better conduct business and improve consumer experience.