Jumia advertising with event settings is an effective means to promote products and services. Through precise delivery strategies, brand awareness and sales can be increased. Let’s take a look at the specific settings.
1. Limited time and limited quantity discounts
On the Jumia platform, you can find that most products are discounted. Limited time and limited quantity products can attract consumers’ attention. Many consumers will have the idea that “this product is discounted, and it would be a loss if I don’t buy it at this time.” Coupled with the limited time and limited quantity conditions, buyers are more likely to have the idea of impulse consumption, which increases the sales of goods.
However, it should be noted that when setting the price of goods, merchants should reserve a certain discount space for the loss of the original price of the goods after the discount according to the discount of the goods.
2. Bundled combination sales
Bundled combinations are simply selling two products together. For example: when consumers buy makeup products, they will bring an eyelash curler, eyelash primer or false eyelashes when buying the main product mascara; they may bring an eyeshadow brush when buying the main product eyeshadow palette; they may bring an eye and lip makeup remover when buying the main product lipstick, etc.
However, when buying similar 3C electronic products, most consumers will buy nearby accessories by the way. For example, if a consumer buys a mobile phone, he will subsequently buy products such as headphones, mobile phone cases, charging heads, charging cables and tempered films.
Based on the above cases, it is recommended that merchants can slightly guess customer needs and create package group sales. When merchants are doing bundled combination sales, they can promote combination sales through hot-selling categories.
3. Advertising cooperation
Jumia paid advertising “Mabaya” In order to promote the construction of “explosive models”, Mabaya can quickly improve product rankings and detonate product sales. In addition, Mabaya can also be linked with major activities on the platform to maximize the traffic benefits of products.
Data shows that 60% of Jumia consumers will complete consumption behavior on the first page of the search results page, and the click-through rate of the first few lines of the first page of the advertising product is the highest. Therefore, merchants can work harder on the advertising marketing level.
Jumia advertising is combined with event settings, and strategies such as limited-time and limited-quantity discounts and bundled combination sales can be used to increase brand awareness and sales. At the same time, advertising in cooperation with Mabaya can help merchants create hot products and boost product sales. Merchants can use advertising marketing to enhance exposure on search results pages to increase click-through rates and traffic benefits.