Jumia product optimization is an important step in e-commerce operations. Through refined editing and management, product exposure and sales can be improved. Optimization includes titles, descriptions, keywords and other aspects, which can attract more potential customers and increase purchasing intention. Let’s take a look at how to optimize jumia products?
1. Optimize product titles
High-quality product titles are mainly composed of three parts: core words, attribute words and their modifiers.
Simply put, core words are keywords such as product brands and names; attribute words are information such as product colors, materials, specifications, etc.; modifiers focus on the outstanding features of products, such as product style characteristics, usage scenarios, etc.
Optimization tips:
1) Product titles should be simple and easy to read, and do not add too many complex words. Merchants must pay attention to the limit on the number of characters in the title when writing product titles.
2) Of course, within the character limit, merchants can use as many keywords as possible to increase the frequency of user searches for products. But please be careful not to repeat the same keyword.
3) In product titles, special characters cannot appear, and grammatical spelling errors must be avoided.
2. Optimize the main picture of the product
In customer searches, in the shopping scene that is often called “people looking for products”, the main picture is the main factor in measuring whether customers click on the product. The main picture can show the advantages of the product and explain the relevant characteristics of the product to customers at the first time to better meet the needs of consumers and stimulate consumers’ shopping desire.
Optimization tips:
1) Describe the buying points and characteristics of the product on the main picture.
2) Use the scene picture of the product to directly introduce the performance, appearance, etc. of the product to users.
3) Discounts related to the product and their combination discounts can be synchronized with the picture.
3. Improve product details
Merchants need to pay attention to product details and specification information, describe the sentences as concisely as possible, and highlight the main information points such as product advantages, selling points and added value.
It is recommended that merchants can selectively coarsen important information, and the layout of product details should have a sense of paragraphs. It is recommended to use multi-line short sentences, and at the same time put information that can suit consumers’ pain points at the front of the net.
Naturally, product details are not full text. In the detailed description, merchants can add some pictures, so that consumers can understand the relevant information of the product more clearly.
4. Improve product pricing
Merchants can set prices according to the type of goods. What is a product category? Simply put, it is to divide store products into traffic-generating products, profit products and profiteering products.
If the product selected by the merchant is a direct mail cross-border small package product, then you can choose to calculate it according to the following formula:
Front-end price = (cost profit domestic freight * (1) international freight return rate) * (1 commission rate) * rate
The pricing structure of overseas warehouse products is as follows:
Front-end price = (cost profit freight entry fee entry value-added tax storage fee proper investment exit fee) * (1 commission rate) * rate
It should be noted that from June 1, 2023, overseas warehousing fees may be adjusted, including the cancellation of entry fees, the reduction of warehousing fees by 30%-50%, and the expansion of charging specifications for light and small items to all countries.
This article introduces the importance and optimization techniques of optimizing product titles, product main images, product details and product pricing to improve product competitiveness and sales results. Merchants can optimize their products based on the methods and suggestions provided in the article to attract more customers and achieve better results.