The Canton Fair for small businesses is an excellent platform to attract customers. It can display products, promote services, exchange experiences, attract more attention, and expand the market. Let’s take a look at what small businesses should prepare for the Canton Fair? How can small businesses capture customers at the Canton Fair?
What should small businesses prepare for the Canton Fair?
1. Collect samples
Samples are not for quantity, but for quality.
2. Create product archives
Import the pictures of goods taken by digital cameras into the database in batches. Batch importing pictures can automatically create product archives according to the number, and automatically cut and scale the pictures. Then, check the pictures to supplement other detailed descriptions of the products and enter the supply price. This can build a product database within a week or two.
3. Sample quality
As long as the sample meets the normal quality level of the enterprise’s products, of course, if the overall quality level of some enterprise products is too low, a part will be specially produced. The samples at the Canton Fair can only reflect the overall situation of the enterprise’s products.
4. Make sample barcodes
Make all sample barcode labels in batches and print them on self-adhesive paper.
5. Sample transportation
Ensure that the samples arrive at the destination before the exhibition.
6. Formal quotation form
Detailed contact number, price conditions, price quantity, etc. are all on one sheet of paper, clear and bright.
7. Immediate transaction
Convert the quotation form into an order and fill in the agreed transaction terms. If confirmed to be correct, you can print a formal export contract or sales confirmation form for the customer to sign.
8. Prepare for shipment
How small businesses can capture customers at the Canton Fair can do the following:
1. Preliminary countermeasures; such as commodity communication to potential customers;
2. Exhibition strategy; for example, all employees flexibly use the same series of processes;
3. Sales point; such as follow-up telephone conferences or conversations;
4. Accepting orders;
5. After-sales service.
This article provides methods for collecting samples at the Canton Fair and introduces steps on how to create product profiles, make sample barcodes, and ensure that samples arrive at their destination on time. At the same time, the article also emphasizes the importance of immediate transactions and shares strategies for small businesses to capture customers at the exhibition. Finally, the importance of after-sales service is emphasized to ensure maximum customer satisfaction.