New customers who met during the Canton Fair are about to visit our factory and may encounter some questions and confusion. To this end, the following provides answers to these common questions to help customers understand our production base more comprehensively. Let’s take a look at the answers to the common questions of new customers visiting the factory at the Canton Fair.
1. A small factory with less than 50 people, how can we arrange a customer visit better?
Small factories should highlight professionalism. Generally speaking, small factories will mainly deal in one product. Then the exhibits in our exhibition hall should be as complete as possible. We can have on-site discussions with users around the various production processes of the goods and share more industry knowledge with customers. If the factory environment is clean and tidy, it will leave more impressions on customers, so we can follow the normal visiting steps. Small factories also have the advantages of small factories, don’t worry.
2. How many people are generally better for customer visits?
Generally speaking, it would be better if the number of our party members in the whole negotiation is equal to the number of customers. Other colleagues who assist can participate at any time when needed, but they do not need to negotiate with the whole process. If the customer comes alone, basically one person is enough, and call colleagues to participate when help is needed. If you are a novice, you can let the old lover who helped the leader participate in the whole process.
3. How to determine the level of personnel attending the meeting?
Even if the other party is from a large company at the level of the boss and the boss’s wife, you should call the general manager of the department (vice president level of the company) to attend the meeting, but the boss did not attend (he is too busy and often not in the company). If you go to work in a small company in the future, as long as the customer visits, you must take the customer to see the boss to show your attention. Therefore, everyone should judge according to the situation of the company.
4. How to prepare gifts? Are the gifts for customers of different levels different when they visit together?
The principle of gifts for new customers: light and small, easy to carry, try not to use liquids or dangerous goods (such as some pointed opening tools, etc.), otherwise, if the customer only takes the cabin bag on the plane, they will have to drag the small gift. The gift is better to have the company logo. The gift should not be too expensive.
The gifts of all visitors on the table are treated equally.
When giving gifts to customers, briefly describe the meaning of the gift.
5. What if you are worried that you can’t understand what the customer says if your listening is not good?
Short term: find a colleague with good listening skills to attend the reception, or use some third-party tools for online translation. Long term: listen more and practice more to improve basic skills.
6. What if you are not good at speaking English and are afraid that you can’t describe it well?
Short term: find a colleague with good speaking English, or do your homework in advance, remember some questions that customers always ask when they visit, remember the company PPT and factory introduction. It’s really hard to say the words. Use your mobile phone to look up the dictionary on the spot and give it to the customer. Long term: listen more and practice more to improve basic skills.
7. Can I record secretly during the meeting if I am worried that I can’t keep up?
In principle, if you want to record, you usually have to make it clear to the person concerned first.
8. What if the customer says too much during the visit and can’t remember it?
Generally speaking, when visiting, everyone always uses the mobile phone memo to write down what the customer says because they don’t bring paper and pen. Write one or several at a time, and confirm with the customer once to make sure the record is correct.
9. When multiple people visit, which person’s opinion should be focused on?
When many people visit, everyone’s suggestions must be taken into consideration, and different opinions can be written down first. Or go back and talk to the person in charge on site to decide who has the decision-making power, and then the person with the final decision-making power will give the main suggestions, and the suggestions of decision influencers should also be considered.
This article provides answers to common questions about new customers visiting the Canton Fair, including preparations for small factory visits, the number of customers to be entertained and the selection of positions, the selection of customer souvenirs, and methods for dealing with language barriers. These practical suggestions will help everyone better welcome customers’ visits, leave a good impression, and smoothly showcase everyone’s production base.