At the Canton Fair, customers are about to visit the factory, which should be a long-awaited good news. Enterprises should show the production strength and production process of their own factories, so that customers can deeply feel everyone’s professionalism and integrity. Let’s take a look at the five key points for customers to visit the factory.
1. Introduce the welcome banner
When entering the factory, introduce the welcome banner to customers to show their concern for customers.
2. Determine the visiting process and visiting time
It is recommended that customers go to the conference hall first, take a break, then go to the exhibition hall to see the products, go to the various departments of the office, and then go to the factory material center, production line, and logistics center. This is actually a discussion with customers. 4. Formal launch of the chapter of customer visit and reception factory
Then it is necessary to take customers to the factory. At this time, it is recommended to make an appointment with colleagues in the engineering department in advance to answer customers’ professional questions such as engineering design at any time.
According to the production process, first visit the material center step by step, tell customers which materials are imported, which are domestic, and what advantages each material has.
Then, look at the semi-finished products produced by the machine, and finally look at manual assembly and packaging.
This part of the factory should have different introduction focuses according to different customers. Some customers are concerned about the delivery time, and then pay attention to our equipment production capacity and the emergency handling capacity of the production line. Some customers are concerned about quality, and should emphasize the quality stability of the entire process from materials to production and even transportation and after-sales. Some customers are concerned about price, emphasizing how to improve production capacity and reduce the production cost of enterprise products under the premise of the current soaring labor costs. In short, different customers have different focuses. Even if they visit the same factory, the content of the explanation is not exactly the same, and it needs to be tailored.
The basic information such as the total number of employees, the number of machines and equipment, production capacity, and the range of products that the machine can make should be clear and explained to customers.
Finally, arrange for customers to go to the logistics center to see the perfect combination of the company’s SAP system and automated logistics.
V. After the visit
After the visit, continue to take the customer back to the original conference hall, let the customer take a break, and then distribute drinks, tea, soup, etc. At the same time, ask the customer if there is anything missing from today’s visit? Which areas were not seen enough at the time, and whether they want to see it again? Generally, customers may say no, but there are still customers who will ask to go to the exhibition hall again. In fact, just deal with it according to the needs of the customer.
Before the customer leaves, remember to take a group photo. In fact, they can also take a group photo during the visit. Don’t take pictures of customers secretly. They should generously stipulate to take pictures together or help customers take pictures. Then, remember to bring gifts to customers, as well as samples, photo albums or single pages they want.
If it is almost time for dinner, make an appointment with the customer to eat. If the customer does not want to eat together, you can ask them where to send it, and then send it with the driver.
On the same day, we should push the summary of the visit meeting and information such as goods and prices to the customer, no later than the next day, to ensure that nothing is missed about what we talked about.
When welcoming new customers, we should leave a deep impression on customers of our professionalism and strength through welcome banners, clear visit procedures, reception in the hospitality office, detailed introduction of products and production processes, and understanding of customer needs. After the visit, summarize in time and push relevant information to ensure that customers leave a good impression.