For Amazon sellers, brand registration is very important. If it is not available, the backend effects of many stores will not be applicable. This article will introduce what should be paid attention to during the cross-border platform brand registration process? What are the reasons for filing?
1. Reason for filing. 1. Protect your own brand and prevent others from copying it. Many people use listings to add self-links and increase exposure and traffic. If the seller registers the brand, it can prevent the listing from being tampered with, the listing being snatched away by others, and the sales volume being snatched away. These are all phenomena of follow-up sales. 2. Save UPC. After brand filing, there is no need for UPC to upload the listing. The official UPC is more expensive. If you upload all products after applying for a brand, you can upload them directly in the background without UPC. This is also an additional small benefit after filing. 3. Have more control over the products. When a listing is sold by many people and the buybox is low, others have the right to edit the product. Links and product information can be changed, such as adding sub-links, image changes, and logo ps. 4. Apply for product lock to prevent product data from being changed. When the brand is still being sold after registration, send a case directly to Amazon: because the store seller has his own special brand, no one can change it. Amazon is required to lock the permission to change the link for sellers only. 2. Precautions. 1. Have your own trademark brand. 2. Many people misunderstand that Chinese trademarks can be registered on Amazon in the United States. 3. Brand official website. 4. The email address of the domain name suffix. Brand registration conditions: Brand trademark acceptance notice or registration number, a simple brand official website, use your own official website domain name, and an email address with the official website domain name as the suffix. The above are the precautions shared with sellers during the brand registration process. I hope it will be helpful to sellers. Interested sellers can choose the most appropriate solution based on the actual situation of their own store. You must know that it is not easy to open a store and continue to operate it. You must follow the platform policies to achieve sustainable development.