Nowadays, it is nothing new for eBay to use Internet celebrities to promote and promote products. As long as it is dominated by the Internet, it will be dominated by powerful social media and Internet celebrities. This article mainly talks about: Things to note when eBay sellers use influencer promotion. I hope all sellers will try their best to apply these techniques when using internet celebrity channels.
1. Choose the most suitable internet celebrity.
Although Internet celebrities want to make money, they have almost no choice in advertising merchants. But when sellers choose KOLs, they should pay more attention to fans’ acceptance. Moreover, the European and American markets have a very sound and complete market, so the selectivity of Internet celebrities is very high. If you want to use Internet celebrities to recommend products, it is better to use local KOLs. Sellers must insist on choosing internet celebrities with a relatively high degree of compatibility, so as to maximize the effect of promotion. It is best to choose a vertical ranking. Beauty bloggers will promote beauty products, and knowledge bloggers will promote knowledge products. This will make them appear more professional and trustworthy. 2. Choose a promotion platform.
If you choose a mainstream and excellent promotion platform, you may get twice the result with half the effort. On platforms such as oil pipelines, fees are usually settled in one lump sum.
When eBay uses influencers to promote, it must give enough creative freedom. If it just requires influencers to simply reveal the product, in the end, either the effect will be poor, or the cooperation will fail.
In fact, Internet celebrity bloggers may know the market better than sellers. They have sufficient promotion experience and content creation experience, and the content they ultimately produce will be welcomed by the audience. If they are bloggers on the overseas version of Douyin, they can often better understand the content that young people like. 3. Promotion price. The more followers a blogger has, the higher the promotion price will be. The price of bloggers in Europe and the United States is usually higher than that of bloggers in Asia. In short, the above are the things that eBay sellers should pay attention to when using influencer promotion. First of all, we must pay attention to using local KOLs for promotion and publicity, and choose Internet celebrities with a high degree of compatibility; secondly, we must choose a suitable mainstream promotion platform; finally, the more fans the blogger has, the higher the price will be. In Europe and the United States, The price of Internet celebrities is generally higher than that in Asia.