Whether it is a domestic e-commerce platform or a cross-border e-commerce platform, traffic is crucial to sellers, and the eBay platform is the same. This article will introduce how eBay sellers promote their new stores? How to divert traffic?
1. Promotion methods.
1. pl.
Currently, PL advertising accounts for most products, reaching 18% of the total product volume.
As long as you know how to play PL, any seller can have a chance to rank first. If you are proficient in PL operation skills, you can take advantage of the first-mover advantage of PL advertising, and finally directly change the real market share of this product.
Of course, in addition to advertising traffic on the search results page, PL also diverts competing products on the details page, allowing sellers to compete with each other and divert traffic to each other.
According to the current structure of competing products on the PL details page, it is believed that the number will gradually increase in the future. At least dozens or hundreds can be achieved. The backend of the seller control center has also made many PL advertising reforms, focusing on allowing sellers to vigorously operate PL advertising.
2. CPC headline advertisement.
It can make the traffic of vertical sellers more focused, and of course the orders are proportional. The platform provides sellers with promotional activities on different sites, with different applicability for high-frequency and low-frequency products, or high-unit-price and low-unit-price products.
Therefore, focusing on creating products that enter the details page can maximize the conversion of sellers into effective orders. For merchants, promotion is very important, and appropriate promotion methods must be selected according to the target audience.
2. Drainage methods.
Sellers can use social networking sites to attract traffic. For example, join a team with group functionality, send promotional messages, and attach links to competitors’ personal information.
In the later stage, sellers can use their sales position to promote homogeneous groups. In addition, sellers can also promote events on social networking sites, add store links, and issue channel-specific coupons to gain more fans.
According to the eBay seller promotion methods introduced in the above article, eBay sellers can promote products through PL advertisements and CPC headline advertisements when they first open a store, but sellers must also choose appropriate promotion methods based on the target audience. !Each seller can choose the most appropriate promotion method according to his or her actual situation.