Foreign trade merchants who open stores on the Wish platform need to do a good job in promotion, but if they blindly promote their stores without doing some basic work well, the effect may not be very good. Many foreign trade merchants in Wish stores Merchants don’t know how to write labels, and labels are related to store product positioning. If foreign trade merchants want to write labels well, they first need to understand the types of Wish store labels. Let’s introduce what types of Wish store labels are divided into?
1. Category words.
Category words include three-level category words. The higher the level, the more precise the description. For example: the first-level category words mainly describe the products sold by foreign trade merchants accurately. Taking clothes as an example, the product sold is “leather clothing”, then just write “leather clothing”. Second-level category words are supplementary explanations and refinements of first-level words, such as men’s clothes or women’s clothes, cowhide clothes or sheepskin clothes. The third-level category words describe the product in more detail, allowing the Wish platform to push it more accurately, such as red cowhide leather clothing or black sheepskin leather clothing.
2. Adjectives
Whether it is a fashionable model or the same model as a brand counter, it belongs to adjectives. These are the opinions of the beholder and the wise. The seller needs to think from the perspective of the consumer. For example, if the customer wants To buy shoes, what kind of shoes does the customer want to buy, and then fill in the tag words. Foreign trade merchants can also search for similar products on other platforms for reference.
3. Product attribute words
Product attribute words mainly describe the design style and product features of the product. For example, whether the shoes sold by the seller are “retro British style” or “fresh pastoral style” ”, the product features are lace-up shoes or pumps, square toes, round toes or pointed toes.
4. Others
Other words such as simple and versatile, pearl bow lady shoes, etc., although not so critical, are also one of the product features in the wish store label, and they can be considered A design solution point. There are also scene words, such as Valentine’s Day, dates, company annual meetings, etc., which can be included.
The four points introduced above are common Wish store tags for foreign trade merchants. Especially novice foreign trade merchants can refer to the above content and consider it repeatedly before submitting. Good tags can make people happy. The dazzling feeling helps foreign trade merchants and stores attract customers and achieve transactions.