Before starting work, necessary investigations must be conducted to understand the market environment and products adapted to the market, so as to better carry out the next work. Recently, many people are interested in the Southeast Asian market, but it takes time and energy to understand it deeply. So, let’s learn about the characteristics of Shopee’s Southeast Asian market and suggestions for cross-border hot-selling categories.
01. Shopee’s Southeast Asian market characteristics.
Shopee is a C2C platform covering six countries in Southeast Asia and Taiwan, China. Its model is similar to Taobao. Among them, Taiwan, Malaysia and Indonesia are the three site markets with high sales volume and large traffic, which is related to the development level of mobile Internet. The platform has approximately 600 million users, providing a very good user base and development environment for the development of e-commerce. Currently, Indonesia and Malaysia are the fastest growing countries in Southeast Asia.
02. The ideology of shopee products.
Shopee has an independent website and APP. In terms of culture and language, different countries have different websites and APPs. For sellers, there are 7 different backends.
03. Three seller types and store opening suggestions are supported.
1) Cross-border sellers: This type of seller is usually a traditional export e-commerce seller who has worked in other markets such as Europe and the United States, but does not have a deep understanding of the Southeast Asian e-commerce market. It is recommended that these sellers combine their supply chain advantages and select products to create a path for rapid development in the Southeast Asian e-commerce market.
2) Domestic e-commerce sellers: This type of seller mainly trades on domestic e-commerce platforms and has never done export trade.
Shopee officials will provide learning and training on export e-commerce. It is recommended to adapt to the language or the consumption habits of overseas consumers, and gradually adapt to the Shopee platform rules based on the Taiwan site. In addition, the SIP developed by the shopee platform can copy products from the Taiwan market to other site markets with one click.
3) Brand sellers: This type of seller is very well-known in China. Shopee will provide some targeted suggestions. First, it will choose markets with a large number of Chinese people, such as Singapore, Malaysia and Taiwan, as the first stop. Then it will slowly integrate overseas marketing and sales teams to carry out targeted online sales. Traffic support. For brands that are mature and have certain experience, such as Xiaomi, Huawei, OPPO and other brands, the official hopes to carry out in-depth online and offline linkage operations to open up larger markets in various consumer markets. Hot-selling categories in the Southeast Asian market include: women’s clothing, shoes, bags, and accessories; homewares, such as kitchen appliances, bedroom and living room furniture; maternal and infant products, including clothing, toys, and lightweight complementary food products; and beauty products, such as beauty tools and skin care Taste.
The above introduction is relevant knowledge about shopee’s Southeast Asian market characteristics and cross-border hot-selling category recommendations. The fastest way to understand shopee’s popular products is to start with familiar product categories. If you are a seller of women’s shoes or clothing , you can search this category on shopee and use the keyword search function to observe the ten items with higher sales. If you have the conditions, you can also choose to follow the sales to quickly understand the styles and features that users in different countries like.