I believe that for many Amazon sellers, when it comes to returns, they are more concerned about it, because in the daily store operation process, everyone does not want their stores to have more orders returned. , but in fact, as long as there are orders in the store, there will be more or less returns. In this regard, let’s take a look at how Amazon Fba’s return rate is calculated and how to reduce user returns.
1. How to calculate Amazon Fba return rate?
The Amazon Fba return rate mainly refers to the ratio of the amount returned from Amazon Fba to the actual return amount of this product. Generally speaking, if the amount returned by the consumer is higher than the sales, then The platform will deduct the amount returned by the consumer. If the amount returned by the consumer is less than the sales amount, the platform will deduct it from the consumer’s sales amount.
2. How to reduce user returns?
Method 1: Sellers must strictly control the quality of products in the store, because once there is a problem with product quality, the return rate will be very high. You must know that Amazon’s consumers are considered to be mid-range and above, so they also have relatively high requirements for product quality.
Method 2: The writing of the listing must be true and accurate. For example, if the material of the jewelry is pure gold, write pure gold. If it is gold-plated, it must be clearly marked as gold-plated, because consumers are collecting the jewelry. If you find that the product description is inconsistent after receiving the goods, you will choose to return the product because you have been deceived.
Method 3: Sellers also need to put some thought into product packaging, especially some European and American consumers, who pay more attention to product packaging. If a product is beautifully packaged, this Consumers will have a good first impression, so returns can be reduced.
As for the answers to questions about how to calculate the Amazon Fba return rate and how to reduce user returns, I believe that after reading the above, you will have a clearer answer, and everyone in the daily store In the business process, you must know how to be more perfect in all aspects, because only in this way can you give consumers a good shopping experience, and you will also reap corresponding rewards.