Amazon Europe is Amazon’s online shopping platform in Europe. It has a huge user base covering 340 million online shopping users in the UK and many EU countries. In Europe, consumers are generally relatively affluent and are also very concerned about cost-effectiveness. Therefore, Amazon Europe is very popular among young people in the European market. So, how to choose Amazon products during the peak season in the five European countries?
One of the advantages of Amazon Europe is that it has direct access to eight European countries. Sellers can worry-free cross-border e-commerce business through one-click activation. In addition, the number of online shoppers on Amazon’s European site exceeds 500 million. It is expected that by 2024, the European e-commerce market will surpass the United States, which will bring unlimited business opportunities to sellers. In addition, Europe has huge spending power and a high exchange rate, which also allows sellers to obtain more profits in the European market.
From a retail perspective, European consumers often stay at home, so kitchen supplies, home-related supplies and electronic products became the three best-performing categories on Amazon in the five European countries last year. In addition, fashion categories and sports-related fashion selections are also widely favored by European consumers. From the perspective of Amazon’s current merchants in the five European countries, garden-related products, household appliances and wireless products are also hot-selling products.
The logistics advantages of Amazon Europe are also very obvious. Sellers can send products to any Amazon fulfillment center in Europe to achieve cross-country dispatch. In addition, sellers can also explore more business opportunities by taking advantage of Europe’s abundant holidays and various promotional tools. Therefore, Amazon Europe has long been among the top three e-commerce traffic rankings in various countries and has become one of the mainstreams in the European e-commerce market.
The above is how to select Amazon products during the peak season in five European countries. Amazon Europe is an online shopping platform that is loved by European consumers and is also one of the important platforms for sellers to carry out cross-border e-commerce business. Its coverage of eight European countries, logistics advantages, rich holidays and promotional tools and other features have brought broad business opportunities to sellers. Especially in the post-epidemic era, European consumers are staying at home more and have strong demand for home furnishings, kitchen supplies, electronic products, etc. This has also brought more sales opportunities to sellers. Therefore, for sellers who want to expand into the European market, Amazon Europe is a platform that cannot be ignored and a business opportunity worth trying.