The Amazon platform has always focused on consumer experience, so it pays special attention to product quality and selection. Choosing good products can help sellers alleviate the worries of cross-border e-commerce merchants facing returns and choose products with good quality and a wide audience as soon as possible. Moreover, analyzing the products on the platform can also prevent sellers from infringing upon products that are not sold on Amazon. The following are four practical analyzes of how Amazon should select products.
First, analyze the product. Before making product selections, sellers can search for keywords on the Amazon platform to view similar products. If there are more than 50,000 models, it means that the competition for the product is fierce. If the seller does not have outstanding strength, it is recommended to consider carefully. But if there are too few search results, it means there is insufficient buyer demand for the product. At the same time, sellers can view detailed information about other similar products and observe the rankings of major categories.
Second, product list analysis. Sellers can browse the corresponding product categories on the popular ranking list. It is used to analyze the market demand and competition level of products, and determine subsequent operation strategies according to your own situation.
Third, product revenue analysis. Although there are sellers in Amazon’s cross-border e-commerce who only focus on brand recognition and not on profits, I believe these are only a small number of sellers, and most sellers are here for profits. When analyzing a product, sellers can view prices for similar products.
Fourth, product quality. Sellers need to ensure that the product has no patent infringement, is safe, does not pose any danger, and is a qualified and standard product. Moreover, products that require certification must be confirmed before being put on the shelves, including whether they are suitable for long-term logistics and transportation, whether they can solve the buyer’s problems, whether they can meet the buyer’s needs, and whether they meet the buyer’s preferences.
Through the above four in-depth analyzes of Amazon’s product selections, sellers can better understand the demand and competition in the Italian market and formulate more effective marketing strategies. At the same time, sellers also need to pay attention to ensuring product quality, preventing infringement issues, and providing consumers with a better shopping experience. I hope that this article’s introduction to the four practical analysis of Amazon product selection can help sellers who are willing to enter the Italian cross-border e-commerce market. I also hope that Amazon Italy can provide more complete services and support in the future to promote the development of the Italian e-commerce market. .